Sally Underwood
Berlin
Overview
21
21
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
Work History
Artist
Content Writer, Illustrator, and Web Developer
Freelance
Berlin
2 2018 - Current
- Design and develop websites using WordPress Elementor and WP-Bakery and Wix, integrating e-commerce features such as storefronts, booking systems, and social media ratings
- Conduct in-depth research and craft engaging blog posts, articles, and essays for websites and social media platforms including LinkedIn and Medium
- Implement content-sharing systems across platforms such as WordPress, LinkedIn, and Facebook
- Set up and manage Google Analytics, Google Business Profiles, and Google Ads to optimise client visibility
- Generate and edit AI texts and images to enhance originality, SEO, and efficiency.
Coach
Freelance
Berlin
06.2003 - Current
Google Stories Writer
Static Media
New York
10.2023 - 07.2024
- Created ChatGPTs to summarise documents so that they met SEO goals, fact-check and proof-read
- Created engaging SEO-optimised Google Stories based long and short-form articles
- Source and select images to enhance the visual appeal of stories
- Curated compelling read more links to encourage further engagement.
LinkedIn, Facebook
03.2020 - 04.2023
Freelancer
Static Media
Berlin
03.2020 - 04.2023
Thai Yoga Massage Therapist
Self-employed
Berlin
08.2019 - 03.2020
- Provided bespoke Thai yoga massages, completing over 1,000 treatments via Urban
Freelancer
Sports Club.
Berlin
10.2011 - 06.2019
- Conducted trades on Dow, DAX, FTSE, and FX markets, applying both technical and fundamental analysis
- Expertise in risk management, trade plan development and monitoring
- Proficient in various trading platforms including MetaTrader and some bespoke systems.
Technical Writer
Deutsche Bank
London
11.2009 - 02.2010
- Researched, authored, and designed online help systems for Deutsche Bank's proprietary trading applications.
Technical Writer
Mitsubishi UFJ
London
10.2005 - 06.2008
- Researched and drafted internal regulatory documents related to financial derivatives, including exotic options and swaps
- Managed and developed content for the risk department's Intranet.
Skills
Generative AI for text and images (1 year)
Content writing (5 years)
Technical Documentation (10 years)
WordPress (8 years)
Image Editing (10 years)
Digital Art (10 years)
Web Design and implementation (10 years)
Education
Diploma - Fine Art
Royal Academy of Arts
10.2000 - 05.2003
Bachelor of Arts - Fine Art
Chelsea College of Art and Design
10.1997 - 05.2000
Bachelor of Arts - Economic
University of Nottingham
10.1986 - 05.1989
Certification
Graphic Design Specialization, 09/30/24, [Issuer]
Languages
English (fluent)
German (fluent)
Upper intermediate (B2)
Timeline
Google Stories Writer
Static Media
10.2023 - 07.2024
LinkedIn, Facebook
03.2020 - 04.2023
Freelancer
Static Media
03.2020 - 04.2023
Thai Yoga Massage Therapist
Self-employed
08.2019 - 03.2020
Freelancer
Sports Club.
10.2011 - 06.2019
Technical Writer
Deutsche Bank
11.2009 - 02.2010
Technical Writer
Mitsubishi UFJ
10.2005 - 06.2008
Coach
Freelance
06.2003 - Current
Diploma - Fine Art
Royal Academy of Arts
10.2000 - 05.2003
Bachelor of Arts - Fine Art
Chelsea College of Art and Design
10.1997 - 05.2000
Bachelor of Arts - Economic
University of Nottingham
10.1986 - 05.1989
Artist
Content Writer, Illustrator, and Web Developer
Freelance
2 2018 - Current