Vlad Nadastean

Strategy development: Europe / Americas/ Asia

• Develop and implement global marketing strategies for the Real Time and High performance computing SaaS products and solutions, aligning with our overall business objectives.
• Analyze automotive market trends, SaaS competitor activities, and customer feedback to refine marketing strategies.

Brand Positioning and Messaging:

• Define and communicate the unique value propositions of our SaaS products.
• Ensure consistent and compelling messaging across all marketing channels and targeted regions.

Campaign Management:

• Plan and execute integrated marketing campaigns across digital, social media, email, and other relevant channels.
• Collaborate with regional marketing teams to localize campaigns for specific markets.

Content Development:

• Oversee the creation of high-quality content, including blog posts, whitepapers, success stories, use case studies, and multimedia content, to support marketing initiatives.

Lead Generation and Conversion:

• Drive lead generation efforts through various channels and implement strategies to convert prospects and leads into customers.
• Work closely with sales teams to ensure alignment and effective handoff of qualified leads.

Analytics and Reporting:

• Utilize digital analytics tools to track and analyze the performance of our marketing campaigns across all regions.
• Provide regular reports to leadership, highlighting key metrics and insights.

Cross-functions collaboration and communication:

• Work closely with product management, R&D, pre-sales and sales teams to ensure a unified and cohesive approach to the market.

Budget Management:

• Develop and manage the marketing budget for the initiatives in my portfolio (6-months planning and reviewing), ensuring efficient allocation of resources.

User Personas and Target Audience Identification:

• In collaboration with Product Management and UX designers, defined the user personas and target audiences for the Sono Motors Digital products (infotainment system, bi-directional charging solutions ) and the Sono Motors app (carsharing).

App Store Optimization : Apple, Google

• Optimized the Sono Motors mobile app's presence on app stores and encouraged positive reviews and ratings to improve app stores visibility and credibility.

Branding and Positioning:

• Developed the brand, messaging and positioning for the Sono Motors mobile app, highlighting its unique value propositions and selling points.

Social Media Marketing:

• Leveraged the Sono Motors social media platforms to build a community around the Sono Motors app.

Influencers and Partner Marketing:

• Partnered with influencers and companies from the sustainability and renewable energy industries to reach a wider audience and gain credibility.

Email Marketing: Salesforce, Pardot, Mailchimp

• Developed the Sono Motors Digital email marketing strategy to nurture leads and encourage app downloads or ensure activation and retention of existing users.

Referral and Rewards Programs:

• Developed and implemented referral programs to encourage existing users to refer the app to their friends and contacts.

Landing Pages and Sono Motors app Website Optimization:

• Created dedicated landing pages with clear calls-to-action for app downloads and optimized the app's website for search engines

Crowdfunding campaign management:

• Part of the Sono Motors crowdfunding campaign (targeting 100 m. EUR/ achieved 70+ mil. EUR): developed customized content, managed newsletters, organic and paid ads, push notifications (in-apps), etc

(The position was a maternity cover)

Retail and E-commerce Product Listings

• Leading and developing the national listings and yearly product assortments for all LEGO Gmbh retail channels for Germany, Austria and Switzerland (the DACH markets).

Analytics and Reporting

• Analyzing product assortment, consumer purchasing behavior, selling-in, etc to develop sales and marketing recommendations.

Novelty Planning and Product Launch DACH markets

Customer Pulse Lead

• Conducted surveys, analyzed customers dashboards, established and recommended actions for Sales/ Marketing to ensure KPIs were being reached.

Merchandising Strategy

• Developed planograms and space planning for retail and e-commerce channels, for the DACH markets.

Product Development and Go-to-Market Manager

Europe, Middle East & Africa (12 mil. EUR yearly revenue)

• Responsible of 4 x sub-categories of tech, smart & connected products:

Computer support tools & accessories for personal devices; Lighting solutions, power charging & electrification products

Product Roadmap and Planning

• Defined and prioritized product features based on business value and customer impact.
• Created product roadmaps outlining the timeline for specs, feature releases and updates.
• Collaborated with cross-functional teams, such as engineering, design, manufacturing, and sales, to align on product development priorities.

Lifecycle Management:-

• Managed the product lifecycle, from ideation to culling.
• Evaluated opportunities for product enhancements, updates, or new features to stay competitive in the market.

Product Launch :

• Developed go-to-market strategies for product launches for Europe, Middle East and Africa.
• Created promotional materials, conducted product trainings.

Stakeholder Communication:

• Communicated with stakeholders, including executives, team members, and customers, to provide updates on product development progress and budget, forecast and margins planning.

Requirement and Product Specs Definition:

• Defined and documented product requirements, ensuring that they addressed user needs and business objectives.

Team Leadership and Development- shared service center Romania / Czech Republic

• Leading accounting services teams based in Cluj-Napoca shared service center and Stribro, Czech Republic ( extensive teams of 25 direct reports, Financial Analysts).

Financial Services Supervisor EMEA

• Procure to Pay Processes: Accounts Payable,Travel & Expenses, Banking.
  Order to Cash Processes: Cash Application, Credit Collection & Risk Assessment, Price Claim, Invoicing & Credit Notes

Finance Business Partner and Budget Management

• Acted as business partner for Manufacturing, Procurement and Sales teams

Financial Planning and Analysis

• Conducted financial analysis to provide insights into the Procure-to-Pay and Order-to-Cash performances, profitability, and potential risks.
• Prepared forecasts and financial models to support strategic decision-making.

Country Sales Lead (B2B):

• Led the sales and growth initiatives for Greece, Cyprus, Malta, Bulgaria and the Baltic states
• Managing Steelcase customers’ relations, strategic or regional accounts, account planning.
• Organizing targeted and networking events with Architecture & Design community; developing C-level and stakeholders connections.
• Managing the product mix to optimize sales and profitability.
• Defining, implementing and monitoring Sales Incentives Programs.

Dealer Network Management:

• Owning and proactively developed the business development and relationship with the 7 x Steelcase country dealers, in order to increase company's share of wallet and achieve targets of sales and profitability.
• Price and discount negotiations
• Delivering product, insights trainings, facilitating sales workshops programs to support dealers’ capabilities and regional development.