Wenxin Liu
Herborn
Summary
Professional Summary:
Accomplished managing director / sales manager for Asia with 20 year of experience in management capacity and strong competitive sales drive; with a proven track record at prestigious German and Chinese multinationals, excelling in sales strategy development and fostering strong client relationships. Achieved significant sales growth in highly competitive markets.
( Looking for career change due to the company conditioned restructuring. Won 100% positive feedback in 360 evaluation of a new employee for the first 6 months at present company. )
Overview
20
20
years of professional experience
Work History
Area Sales Manager Asia
Klingspor Management GmbH
10.2023 - Current
- Support and coordination for 4 subsidiaries in Asia
- Coordinate the cooperation between the German headquarter and Asian subsidiaries
- Developed sales strategy for Asia region
- Market / customer visit in the region
- Increased the sales competitiveness and customer satisfaction by optimizing the global SCM and customer service for the region
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction
- Proposed the first business vision agreed by the top management
Regional Head for Asia
Holley Group ( China Top 500 Stock Listed )
10.2015 - 02.2022
- Business strategy development and implementation for the Southeast Asia in various business sectors from manufacturing ( utility engineering solution) to industrial parks and international trade.
- Supervise the performance of 8 regional subsidiaries on behalf of the mother company.
- Led cross-functional & cross-industry teams to achieve regional goals and improved overall business performance.
- Increased revenue by identifying new business opportunities and closing high-value deals.
- Managed budgets responsibly while investing in long-term growth opportunities that yielded positive returns.
- Aligned regional objectives with overarching organizational goals to ensure comprehensive success across all areas of operation.
- Established partnerships with industry leaders, expanding services offered and increasing brand influence and market share.
- Established and developed comprehensive strategic cooperation and social network with top management from both public and private sectors in ASEAN area.
Managing Director ( Greater China )
Hensel Electric Group
01.2011 - 12.2014
- Oversaw operations and motivated and coached the sales team to achieve challenging business growth through the country.
- Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
- Boosted company market share by leading strategic partnerships and negotiations with key industry players.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Optimized resource allocation for improved efficiency and profitability across all departments.
National Sales Manager
Bosch Power Tool ( China )
03.2007 - 12.2010
- Managed a country sales team with nearly100 staff covering 6 big sales districts in China.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Developed and managed national distribution channel ( Bosch PPS, sub-dealer channels ).
- Fast expanded national distribution network by developing so-called PPS dealers (Bosch secondary distributor) from 200 to 1000 within one year – a record high sales growth by 500%.
- Substantially improved team performance and contribution within very limited time frame – appraised openly by top management in first six month already.
- Opened new market channels through developing heavy end user (strategic big user ) strategy.
Chief Representative
Jingyi Group ( Top Automobile Parts Supplier )
10.2004 - 12.2006
Education
Master of Arts - International And Intercultural Communication
Europa University Viadrina Frankfurt
Frankfurt (Oder), Germany07.2004
Skills
- Relationship Building
- Intercultural Competence
- Sales strategic planning and implementing
- Sales team supervision
- Territory Management
- Complex negotiations
- Market and competitive analysis
- Digital management tools - Windows & SAP
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Advanced (C1)
English
Bilingual or Proficient (C2)
German
Advanced (C1)
Timeline
Area Sales Manager Asia
Klingspor Management GmbH
10.2023 - Current
Regional Head for Asia
Holley Group ( China Top 500 Stock Listed )
10.2015 - 02.2022
Managing Director ( Greater China )
Hensel Electric Group
01.2011 - 12.2014
National Sales Manager
Bosch Power Tool ( China )
03.2007 - 12.2010
Chief Representative
Jingyi Group ( Top Automobile Parts Supplier )
10.2004 - 12.2006
Master of Arts - International And Intercultural Communication
Europa University Viadrina Frankfurt
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