Wijdene Khachaa
Berlin
Summary
Top-notch Product Specialist with proven track record of success leading and growing businesses. Strong background in strategic planning, product management and team development. Skilled in identifying opportunities and implementing practical business strategies for scaling with commitment to staying informed about latest trends, technologies and best practices.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Zolar
08.2023 - Current
- Product roadmap ownership of our Salesforce org, a highly enriched system of integrations, connecting all internal and third-party tools, aligning with company goals with a focus on driving conversions and ensuring operational excellence
- Management of more than 60 direct stakeholders and business owners and over 700 users, ensuring their needs were met and issues addressed promptly
- Process Implementation: As the first product manager in the team, I established the product structure and implemented Agile and Scrum methodologies
- Training and Communication: Conducted relevant training sessions and implemented new processes across the company while communicating changes effectively to all stakeholders, ensuring a smooth transition and adoption
- Project Management: Led several cross-functional team projects from ideation to delivery and successful release within the company including Easypay, Zolar virtual visit, and introducing CO-pilot for case management.
Product Manager
Adevinta Hungary
06.2019 - 06.2023
- Launch of New Chat Solution: Implemented a new chat solution across all platforms, designed based on user insights and UX analysis
- Ensured an easy, safe, and dynamic fully transactional flow
- Design and Build of New Search Microservice: Developed a new search microservice to address the technical limitations of the monolithic infrastructure and outdated technology stack
- Active User Pain Point Identification and Resolution: Actively identified main user pain points and drove the discovery process to solve these issues using an agile discovery framework
- Launch of Identity Access Management System: Built a new identity access management system as a microservice
- Enhanced user registration and authentication, improving overall user engagement and liquidity
- Planning and Kick-off of 3-Year Product and Tech Roadmap: Developed and initiated a 3-year roadmap focused on growing transactions
- Based on a quarter-long discovery effort involving user interviews, in-depth data analysis, benchmarks, and competitive analysis.
Co-Founder
Recommend.io
01.2021 - 07.2022
- Launched a startup offering a software widget for ecommerce platforms
- Raised $65K in seed funding
- Featured as one of Shopify top 10 listed SaaS for two weeks.
Product Manager
Adevinta Tunisia
09.2019 - 06.2021
- Migration of Job Vertical: Managed and led the transition of our job vertical from a third-party provider to an in-house built platform
- Virtual Real Estate Fair: Managed Tunisia's first virtual real estate fair, a key project to promote the real estate vertical
- Implementation of New CRM and CS Tools: Implemented new CRM and customer support tools to enhance the efficiency and effectiveness of sales and customer support departments
- Integration of Transactional Features: Led the integration of delivery and peer-to-peer payment services into our platforms, incorporating these features into user flows to enhance transactional capabilities
- Active Identification and Addressing of Major User Problems and Business Opportunities: Actively identified and addressed problems and opportunities for classifieds, advertising, and other verticals
- Utilized discovery and delivery efforts aligned with company and team OKRs to drive improvements.
Quality & Performance Manager of Classifieds
Adevinta Tunisia
01.2019 - 09.2019
- Growth of Auto Vertical: Drove yearly growth of the Auto vertical by implementing new ad features that enhanced the performance of car dealership ads
- Implementation of Telesales Model: Led the implementation of the Classifieds Telesales Model, utilizing an active, data-driven optimization approach
- Increase in Online Sales Conversion: Increased the conversion of online sales through various UX/UI experimentation and improvement initiatives
- Collaboration with Marketing: Worked with the Marketing team to develop different channels for lead generation and client acquisition.
Editor (part-time)
Decentral Magazine
01.2018 - 12.2018
- Improved Writing and Analytical Skills: Enhanced my writing and analytical abilities by producing various articles for a French magazine focused on blockchain and fintech
- Research and Proofreading Experience: Developed skills in research planning and proofreading, gaining in-depth knowledge of numerous tech products featured in my assignments.
Digital Marketing Strategist (6-months-mission)
Lightency.io
01.2017 - 07.2018
- Digital Go-to-Market Strategy: Created and developed the digital go-to-market strategy for the company
- ICO Promotional Campaign: Executed the promotional campaign for the Initial Coin Offering (ICO) sale.
Junior Product Manager
EvenPlans
01.2017 - 12.2017
- Beta Version Design & Development: Worked in the design and development of the first beta version of EvenPlans, the first Tunisian event-organizing and planning app
- AI Component Design & Testing: Contributed to the early conception and testing of micro-interactions and transitions in AI components
- Documentation and Presentation: Made key design decisions for documentation and presented these to stakeholders.
Sales Business Development
Exclusive Tunisia
10.2015 - 12.2016
- Sales Strategy Development: Built and implemented the sales business strategy
- Prospecting and Lead Generation: Led efforts to prospect and promote the product to potential customers and brands.
Education
Science of Business Administration - Marketing
Tunis Business School
09.2019
Skills
- Business Development
- Strategic Partnerships
- Strategic Visioning
- Customer Relations
- Leadership and People Development
- Analytical and Critical Thinker
- Innovative and Visionary
- Fundraising
- Stakeholder Communication
Certification
9 Certificates of Product Management (Udemy and HubSpot online learning)
Accomplishments
- Co-Founder, Recommend.io (January 2021): Launched a startup offering a software widget for e-commerce platforms. Raised $65K in seed funding. Featured as one of Shopify's top 10 listed software for two weeks.
- Flat6Labs Alumni: Participated in the Flat6Labs startup incubator program in Bahrain (2020/2021).
- Awards and Recognition: Named one of the Top Female 50 Startup Founders of 2021 in Tunisia by Le Manager magazine. Recognized as one of the Top 10 Startups in SC Women in Tech Bahrain (2021).
Languages
English
French
Arabe
German
Spanish
Publications
- Published research paper on entrepreneurial burnout (ResearchGate).
- Authored several articles on various topics including renewable energy models, African economic structures, smart grids, and IoT.
Hobbies and Interests
- Growth hacking
- Fintech
- E-commerce
- Data Science
- Sustainability
- Smart Agritech
- Entrepreneurship
- Activism in Gender equality causes
- Generative AI
- EVERYTHING ABOUT PRODUCT.
Timeline
Senior Product Manager
Zolar
08.2023 - Current
Co-Founder
Recommend.io
01.2021 - 07.2022
Product Manager
Adevinta Tunisia
09.2019 - 06.2021
Product Manager
Adevinta Hungary
06.2019 - 06.2023
Quality & Performance Manager of Classifieds
Adevinta Tunisia
01.2019 - 09.2019
Editor (part-time)
Decentral Magazine
01.2018 - 12.2018
Digital Marketing Strategist (6-months-mission)
Lightency.io
01.2017 - 07.2018
Junior Product Manager
EvenPlans
01.2017 - 12.2017
Sales Business Development
Exclusive Tunisia
10.2015 - 12.2016
Science of Business Administration - Marketing
Tunis Business School
9 Certificates of Product Management (Udemy and HubSpot online learning)
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