William Mollers
Berlin
Summary
Senior data strategist with great people skills, neverending curiosity and a hunger to learn!
My current role combines my experience as a data analyst with Brand / Campaign Strategy experience. I not only analyse past campaigns, but also carry out strategy work in helping to mould a brands positioning generally and specifically during digitally based advertising campaigns.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Senior Data Strategist
OMG Fuse
10.2023 - Current
- Evaluated the performance of digital campaigns of large organisations (Warner, Google Pixel x Frauen Bundesliga, REWE, HP, Domestos, NRW Bank, RMS, Ströer & more), created reports/dashboards and then presented those analyses both internally and externally.
- Crafted strategic reviews of large brand's market positions.
- Tools: Brandwatch, Quintly, Excel, Python, Looker Studio (formerly Google Data Studio), Similarweb, GWI, Best4planning, Powerpoint & Keynote
Data Analyst
Elbkind Reply GmbH
5 2021 - 09.2023
- Analysed the performance of social media campaigns of large organisations, created reports/dashboards and then presented those analyses to management
- Created a training presentation called 'Digital Presentation Mastery', attended by 150 Elbkind & Reply staff worldwide
- Tools: Datorama, Tableau, Excel, Python, Looker Studio, Amazon Athena / S3, SQL
Freelance Tour Guide - Tour Manager
When in Berlin
02.2013 - 03.2020
- Founded the tour company When in Berlin
- Led tours of 50 people throughout 10 different countries
Education
Data Analytics Bootcamp - Data Analytics
Iron Hack GmbH
Berlin, Germany 10.2020 - 12.2020
Bachelor of Arts & Bachelor of Commerce - Business Information Systems, Accounting, German
University of Sydney / Universität Zu Köln
Sydney, Australia 03.2005 - 04.2010
Skills
SQL
Python
MCI (Datorama)
Web Scraping
Tableau
Excel
Google Suite / Looker Studio
Brand strategy
Creative Thinking
Campaign Strategy
Presentation Skills
Interpersonal Communication
Websites
Personal Information
Nationality: German / Australian
Volunteer Experience
- Treasurer, Berlin Guides Association, Berlin, Germany, 01/2020 - 01/2022
- Mentor for Apprentices in Tourism, Frauen Computer Zentrum, Berlin, Germany, 01/2019 - 06/2022
Timeline
Senior Data Strategist
OMG Fuse
10.2023 - Current
Data Analytics Bootcamp - Data Analytics
Iron Hack GmbH
10.2020 - 12.2020
Freelance Tour Guide - Tour Manager
When in Berlin
02.2013 - 03.2020
Bachelor of Arts & Bachelor of Commerce - Business Information Systems, Accounting, German
University of Sydney / Universität Zu Köln
03.2005 - 04.2010
Data Analyst
Elbkind Reply GmbH
5 2021 - 09.2023
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