Ximena Perdomo Crisostomo
Munich,Germany
Overview
4
4
years of professional experience
9
9
years of post-secondary education
Work history
Senior Digital Marketing Specialist
Infineon Technologies
Munich, Germany
04.2024 - 02.2025
- SEM Marketing Strategy - data-driven decision making for ad placement & messaging for Industry Products and Applications (targeted customer segments)
- Collaboration with cross-functional teams to align product strategy and messaging
- Analysis of market trends for effective customer insights
- AI tools
- Data analysis: measure and optimize marketing performance
- Increased customer engagement - conversion points by 25%, CTR 12%
Digital Marketing Specialist
Infineon Technologies
Munich
01.2022 - 03.2024
- Strategy and performance analysis of digital SEM campaigns
- Campaign budget management, conversion points and KPIs compliance
- Google Ads, SA360, Microsoft Ads, Google Analytics and Baidu
- A/B testing and SEO Audit
Digital Marketing - SEA Working Student
Infineon Technologies
Munich
10.2021 - 12.2021
Digital Marketing - Social Media Working Student
Infineon Technologies
Munich
05.2021 - 09.2021
Speech Recognition (ASR) - Working Student
Capgemini Engineering
02.2021 - 03.2021
- Natural language processing for automotive testing technologies
- AI for Customer Development and Driving Experience
Education
Master of Science - Management and Technology
Technical University of Munich
10.2018 - 06.2022
Bachelor of Science - Finance and Administration
Universidad Panamericana
08.2013 - 06.2018
Skills
- Project Management
- Campaign and Budget Management
- Analytical and Problem-Solving Skills
- Campaign Strategic Planning
- Data Analysis and Reporting
- Project planning and coordination
Languages
English
Advanced (C1)
German
Intermediate (B1)
Italian
Advanced (C1)
Spanish
Native
Affiliations
- Running - Marathon
- Triathlon
Timeline
Senior Digital Marketing Specialist
Infineon Technologies
04.2024 - 02.2025
Digital Marketing Specialist
Infineon Technologies
01.2022 - 03.2024
Digital Marketing - SEA Working Student
Infineon Technologies
10.2021 - 12.2021
Digital Marketing - Social Media Working Student
Infineon Technologies
05.2021 - 09.2021
Speech Recognition (ASR) - Working Student
Capgemini Engineering
02.2021 - 03.2021
Master of Science - Management and Technology
Technical University of Munich
10.2018 - 06.2022
Bachelor of Science - Finance and Administration
Universidad Panamericana
08.2013 - 06.2018