Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
Generic
Ximena Perdomo Crisostomo

Ximena Perdomo Crisostomo

Munich,Germany

Overview

4
4
years of professional experience
9
9
years of post-secondary education

Work history

Senior Digital Marketing Specialist

Infineon Technologies
Munich, Germany
04.2024 - 02.2025
  • SEM Marketing Strategy - data-driven decision making for ad placement & messaging for Industry Products and Applications (targeted customer segments)
  • Collaboration with cross-functional teams to align product strategy and messaging
  • Analysis of market trends for effective customer insights
  • AI tools
  • Data analysis: measure and optimize marketing performance
  • Increased customer engagement - conversion points by 25%, CTR 12%

Digital Marketing Specialist

Infineon Technologies
Munich
01.2022 - 03.2024
  • Strategy and performance analysis of digital SEM campaigns
  • Campaign budget management, conversion points and KPIs compliance
  • Google Ads, SA360, Microsoft Ads, Google Analytics and Baidu
  • A/B testing and SEO Audit

Digital Marketing - SEA Working Student

Infineon Technologies
Munich
10.2021 - 12.2021

Digital Marketing - Social Media Working Student

Infineon Technologies
Munich
05.2021 - 09.2021

Speech Recognition (ASR) - Working Student

Capgemini Engineering
02.2021 - 03.2021
  • Natural language processing for automotive testing technologies
  • AI for Customer Development and Driving Experience

Education

Master of Science - Management and Technology

Technical University of Munich
10.2018 - 06.2022

Bachelor of Science - Finance and Administration

Universidad Panamericana
08.2013 - 06.2018

Skills

  • Project Management
  • Campaign and Budget Management
  • Analytical and Problem-Solving Skills
  • Campaign Strategic Planning
  • Data Analysis and Reporting
  • Project planning and coordination

Languages

English
Advanced (C1)
German
Intermediate (B1)
Italian
Advanced (C1)
Spanish
Native

Affiliations

  • Running - Marathon
  • Triathlon

Timeline

Senior Digital Marketing Specialist

Infineon Technologies
04.2024 - 02.2025

Digital Marketing Specialist

Infineon Technologies
01.2022 - 03.2024

Digital Marketing - SEA Working Student

Infineon Technologies
10.2021 - 12.2021

Digital Marketing - Social Media Working Student

Infineon Technologies
05.2021 - 09.2021

Speech Recognition (ASR) - Working Student

Capgemini Engineering
02.2021 - 03.2021

Master of Science - Management and Technology

Technical University of Munich
10.2018 - 06.2022

Bachelor of Science - Finance and Administration

Universidad Panamericana
08.2013 - 06.2018
Ximena Perdomo Crisostomo