Summary
Overview
Work History
Education
Skills
Timeline
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Xue Chiyu Elijah

Data Analyst | Marketing | Project Management | Aviation

Summary

Strategic planning and marketing professional with 10+ years of experience in the aviation industry. Extensive expertise in business development, market intelligence, and revenue optimization. Skilled in B2C/B2B strategy, competitive analysis, and cross-functional collaboration. Proven data-driven business planning. Strong communicator with experience engaging stakeholders at all levels.

Overview

14
14
years of professional experience
3
3
Languages

Work History

Digital and Marketing Officer

Qatar Airways
10.2023 - Current
  • Developed and implemented tactical strategies, driving a +7% revenue increase vLY.
  • Utilized MIDT/Tableau to analyze market share, trends, and competitor activities, guiding revenue growth strategies.
  • Identified new business opportunities, ensuring consistent revenue performance.
  • Planned and executed B2B events to engage corporate accounts and agency partners, strengthening business relationships.
  • Led high-impact projects, including:
    Agency awards in key Chinese markets (Shanghai, Beijing, Guangzhou, Chengdu).
    Mega Fan Trip to Doha for corporate engagement.
    F1 Ground Activation, enhancing brand presence for both B2B and B2C audiences.

Marketing Manager

Flyert
12.2021 - 03.2023
  • Designed and executed a Visa student campaign, collaborating with Visa and 6 airlines, leading to 520+ ticket sales and generating $500K+ in revenue.
  • Launched the Accor All Plus Campaign, engaging 150+ participants, achieving a 98% approval rating, and directly converting 17 sales.

Marketing Executive

Lufthansa Group
03.2015 - 03.2021
  • Developed and managed integrated marketing campaigns, achieving 84% likeability and 70K+ microsite visits.
  • Led social media initiatives, increasing WeChat engagement by 30% through content strategy and data analysis.

Cabin Crew

Air Macau
06.2012 - 08.2013
  • Excellent communication skills, both verbal and written.
  • Skilled at working independently and collaboratively in a team environment.

Aircraft Maintenance

China Eastern Airlines
09.2011 - 06.2012
  • Enhanced flight safety by conducting thorough pre-flight checks and monitoring aircraft maintenance schedules.
  • Ensured adherence to strict safety protocols and quality standards.

Education

Smart Retail Experiential Marketing

Hong Kong University
09-2023

Aviation Maintenance

Civil Aviation University of China

Skills

Strategic planning and execution

Market intelligence and competitive analysis

Business development and revenue growth

Performance management and data analytics

Strong communication and presentation skills

Timeline

Digital and Marketing Officer

Qatar Airways
10.2023 - Current

Marketing Manager

Flyert
12.2021 - 03.2023

Marketing Executive

Lufthansa Group
03.2015 - 03.2021

Cabin Crew

Air Macau
06.2012 - 08.2013

Aircraft Maintenance

China Eastern Airlines
09.2011 - 06.2012

Smart Retail Experiential Marketing

Hong Kong University

Aviation Maintenance

Civil Aviation University of China

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Xue Chiyu ElijahData Analyst | Marketing | Project Management | Aviation