Xue Chiyu Elijah
Data Analyst | Marketing | Project Management | Aviation
Summary
Strategic planning and marketing professional with 10+ years of experience in the aviation industry. Extensive expertise in business development, market intelligence, and revenue optimization. Skilled in B2C/B2B strategy, competitive analysis, and cross-functional collaboration. Proven data-driven business planning. Strong communicator with experience engaging stakeholders at all levels.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Digital and Marketing Officer
Qatar Airways
10.2023 - Current
- Developed and implemented tactical strategies, driving a +7% revenue increase vLY.
- Utilized MIDT/Tableau to analyze market share, trends, and competitor activities, guiding revenue growth strategies.
- Identified new business opportunities, ensuring consistent revenue performance.
- Planned and executed B2B events to engage corporate accounts and agency partners, strengthening business relationships.
- Led high-impact projects, including:
Agency awards in key Chinese markets (Shanghai, Beijing, Guangzhou, Chengdu).
Mega Fan Trip to Doha for corporate engagement.
F1 Ground Activation, enhancing brand presence for both B2B and B2C audiences.
Marketing Manager
Flyert
12.2021 - 03.2023
- Designed and executed a Visa student campaign, collaborating with Visa and 6 airlines, leading to 520+ ticket sales and generating $500K+ in revenue.
- Launched the Accor All Plus Campaign, engaging 150+ participants, achieving a 98% approval rating, and directly converting 17 sales.
Marketing Executive
Lufthansa Group
03.2015 - 03.2021
- Developed and managed integrated marketing campaigns, achieving 84% likeability and 70K+ microsite visits.
- Led social media initiatives, increasing WeChat engagement by 30% through content strategy and data analysis.
Cabin Crew
Air Macau
06.2012 - 08.2013
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
Aircraft Maintenance
China Eastern Airlines
09.2011 - 06.2012
- Enhanced flight safety by conducting thorough pre-flight checks and monitoring aircraft maintenance schedules.
- Ensured adherence to strict safety protocols and quality standards.
Education
Smart Retail Experiential Marketing
Hong Kong University
09-2023
Aviation Maintenance
Civil Aviation University of China
Skills
Strategic planning and execution
Market intelligence and competitive analysis
Business development and revenue growth
Performance management and data analytics
Strong communication and presentation skills
Timeline
Digital and Marketing Officer
Qatar Airways
10.2023 - Current
Marketing Manager
Flyert
12.2021 - 03.2023
Marketing Executive
Lufthansa Group
03.2015 - 03.2021
Cabin Crew
Air Macau
06.2012 - 08.2013
Aircraft Maintenance
China Eastern Airlines
09.2011 - 06.2012
Smart Retail Experiential Marketing
Hong Kong University
Aviation Maintenance
Civil Aviation University of China
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