Yana Anderson
Summary
Revenue Impact: Oversaw consistent and exponential (20% — more than 100%) annual growth for the entirety of tenure with the Leukemia & Lymphoma Society, resulting in more than $50 million of new revenue for the organization since 2013.
Innovation: Developed, piloted, and implemented a brand-new fundraising campaign that is currently part of the core portfolio for a national non-profit organization. From one market in 2014 to now a nationwide campaign that raises over $40 million dollars annually (as of 2022), developed the vision, key strategies, business practices and standards, and cultivated internal and external stakeholders to ensure success.
Budget and Expense Management: Forecasted and built budgets for local and national programs that consistently met or exceeded nonprofit industry standards, including minimizing expenses and engaging stakeholders to keep costs minimal. During the pandemic, I implemented cost cutting measures that are still proving to be viable.
Overview
16
16
years of professional experience
Work History
Vice President, Athletic Initiatives
Leukemia & Lymphoma Society
08.2020 - 08.2021
- Responsible for delivery of $20 million in revenue through athletic peer-to-peer fundraising programs, that include legacy campaigns (Team in Training) and development of new initiatives.
- Implemented cost savings measures to deliver on net revenue during the pandemic, including sunsetting programs and concluding partnerships that were no longer poised for growth.
- Managed a national team of 7 direct reports that oversaw 25 field managers. Led the team through an organizational restructuring and realignment.
- Oversaw the development and implementation of new online initiatives that raised a total of $4 Million during the pandemic.
- Formulated a 5-year strategic development plan with the potential to raise $30 million by FY26 and meet industry margin standards.
- Cultivated relationships with key stakeholders and targeted organizations to diversify revenue streams through individuals, corporate and community teams, and business partnerships.
- Partnered with departments and teams across the organization to lead and integrate the communication of the LLS overall mission, programs, resources and priorities.
- Selected by leadership to sit on the DEI steering committee, focused on the development and rollout of a new national strategy and programs for the organization
- Managed financial planning, forecasting and budgeting for all athletic campaigns at the national level, ensuring fiscal responsibility and transparency.
- In partnership with the Business Development team, revamped and built a new corporate partnership architecture.
Sr. Director/ Vice President, Students of the Year
Leukemia & Lymphoma Society
10.2017 - 08.2020
- Conceptualized, built and launched Students of the Year (SoY), the fastest growing campaign in the history of the organization: from a pilot market in 2014, raising $400K; to over 60 markets and $36 million in 2020.
- Surpassed budget every year by 20-100%.
- Created all campaign standards, processes, KPIs, and strategies for SoY. In partnership with internal stakeholders (marketing, finance, IT), oversaw the development of branding, communication, website and support materials to meet internal and external needs. Revisited and readjusted components and strategies consistently.
- Partnered with Regional Vice Presidents and Executive Directors to implement the campaign successfully in markets to include multi-year strategic plans, budget buildouts, staff hires, board and committee buy-in, and identification and recruitment of potential volunteer participants and corporate partners.
- Produced materials and executed all training components applicable to field staff at national conferences and calls, chapter visits, and volunteer participant meetings.
- Established proof of concept for the campaign by hiring and directly managing 15 temporary staff to launch the campaigns in local markets.
- In places without staff, worked with key fundraisers to ensure maximum impact.
- Hired, trained and led a top performing team that grew from 1 person in 2017 to 5 in 2020.
- Increased employee satisfaction, providing regular coaching and feedback sessions (via survey).
- Responsible for developing, managing and producing visibility of all financial components of the campaign including revenue, expenses and forecasting.
- Maintained a DDB expense percentage of 26%.
- Recognized for leadership and revenue impact by leadership with multiple awards.
Director of Campaign Excellence, Mid-Atlantic
Leukemia & Lymphoma Society
07.2013 - 01.2017
- Oversaw national strategic plan implementation within the region by ensuring organizational best-practices are fully integrated in each chapter and campaign KPIs are achieved.
- Exceeded revenue goals annually for campaigns that included: Man & Woman of the Year w/ 55.4% average YoY growth; (Pilot) Students of the Year w/ more than $2 million dollars of new revenue for the region; Leukemia Cup Regatta that exceeded budget by 14% in 2014 and 20% in 2015.
- Cultivated regional and national partnership opportunities for participants resulting in more than $1 million in sponsorships, and fostered cost savings via in-kind and media partnerships.
- Trained and guided chapter staff to maximize volunteer fundraising impact through prospecting, recruitment, committee development, participant management and communications
- Managed campaign income and expenses reports; maintained comprehensive campaign records, evaluations, reports and ensure revenue goals are achieved for a $6 Million annual budget
- Assisted national campaign projects, to include, but not limited to tool development, national communications and facilitating national and peer-lead conference calls.
Business Development & Marketing Manager
Santeon Group
04.2013 - 07.2013
- Increased client base by developing and implementing strategic marketing plans and sales initiatives.
- Initiated and developed a marketing strategy to include resource commitments, timeline, and campaign strategy.
- Developed Santeon’s first marketing collateral to increase brand awareness; including case studies and brochures.
- Responsible for developing and cultivating relationships with potential client’s C-level and executive level decision makers.
- Wrote, edited and submitted proposals to secure new clients.
- Prepared sales support material and product demonstration; delivered in person and via web-accessed exhibitions, including Verizon.
- Responsible for accurate weekly forecasting; including dollar amounts, status, etc.
Sr. Campaign Manager, Corporate & Community Development, Team in Training
The Leukemia & Lymphoma Society, National Capital Area Chapter
09.2012 - 03.2013
- Worked with the Corporate & Community Executive Committee to exceed Team in Training (TNT) revenue goals by targeting potential companies for corporate recruitment efforts.
- Conducted recruitment presentations and qualified key TNT alumni to as who would be potential team captains
- Delivered impactful presentations to potential corporate teams, showcasing the LLS mission and the impact of their participation.
- Oversaw recruitment and development of the inaugural Nike Host Committee for Nike Women’s Marathon in Washington, DC; generated over $1 million
- Developed, managed, and supported team captains and participants with team fundraising plans and overall development to meet and exceed goals
- Responsible for organizing production, logistics and recruitment materials for events courting TNT corporate partnerships.
Campaign Manager, Man & Woman of the Year (MWOY)
The Leukemia & Lymphoma Society, National Capital Area Chapter
02.2011 - 09.2012
- Managed two years of consistent campaign revenue growth and raised $2.16 million, breaking previous national records.
- Responsible for all aspects of an over $1 million annual budget.
- Worked with chapter leadership to develop a comprehensive MWOY campaign operations plan; specific budget, timeline, logistics, volunteer activities and recruitment, marketing and sponsorship plan.
- Responsible for volunteer development and management of leadership committee, candidate recruitment, training, motivation, supervision, evaluation and succession planning.
- Worked with candidates on individual fundraising plan development and implementation, network analysis and targeting candidate resources.
- Managed and ensured in-kind and cash sponsorships were secured through coordinated plan including proposal development, prospect identification, cultivation, retention and recognition.
- Managed and developed all marketing and communication materials required for MWOY campaigns.
- Coordinated, managed and facilitated all events associated with MWOY; including leadership committee meetings, candidate recruitment/fundraising meetings, receptions, Kick-Offs, and Grand Finales.
- Selected to participated in national task-forces to improve LLS processes and revenue growth.
- Selected as a National Peer Consultant to train and advise staff at other chapters.
Development Manager
Cato Institute
07.2005 - 02.2011
- Cultivated and maintained donor relationships, including Major Gifts, donors to ensure organizational growth.
- Oversaw planning and details of nationwide events targeting donors and prospects; including seminars, luncheons and VIP receptions; invite lists, booking speakers, managing timelines, etc.
- Assisted in detailed $50 million capital campaign management.
- Worked directly with Cato President and Vice President of Development as needed throughout employment.
- Developed and oversaw online direct mail campaign.
- Conducted donors and prospects research to develop thorough individual profiles; developed appropriate strategies for donor retention and development.
- Recruited and directed volunteers to assist at events.
Education
Master of Business Administration, Management -
Johns Hopkins University, Carey School of Business
Washington, D.C.05.2012
Bachelor of Arts in International Affairs -
The George Washington University, The Elliott School of International Affairs
12.2004
Timeline
Vice President, Athletic Initiatives
Leukemia & Lymphoma Society
08.2020 - 08.2021
Sr. Director/ Vice President, Students of the Year
Leukemia & Lymphoma Society
10.2017 - 08.2020
Director of Campaign Excellence, Mid-Atlantic
Leukemia & Lymphoma Society
07.2013 - 01.2017
Business Development & Marketing Manager
Santeon Group
04.2013 - 07.2013
Sr. Campaign Manager, Corporate & Community Development, Team in Training
The Leukemia & Lymphoma Society, National Capital Area Chapter
09.2012 - 03.2013
Campaign Manager, Man & Woman of the Year (MWOY)
The Leukemia & Lymphoma Society, National Capital Area Chapter
02.2011 - 09.2012
Development Manager
Cato Institute
07.2005 - 02.2011
Master of Business Administration, Management -
Johns Hopkins University, Carey School of Business
Bachelor of Arts in International Affairs -
The George Washington University, The Elliott School of International Affairs
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