Yana Petrova

For more than 5 years I have been the owner of the educational center RaDa in Kharkiv, Ukraine, with a team of 20 employees, a pool of 250 visitors and a wide range of services for children - from kindergarten to language courses, providing service in educational, developmental and creative areas.

My passion has always been working in marketing, so I proved myself as

an insightful marketing manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

• Supervised team of 20 staff members.
• Resolved product issue through consumer testing.
• Assisted, advised and executed processes and activities for delivery of propositions relating to key business priorities
• Drove the delivery of pricing and promotions overview and across competitors, using a full range of data sources, such as Social Listening for maximising insights
• Helped defining a core set of data sources to inform proposition design and construction so as to best match underlying sub-segment needs and focused on a simple customer experience
• Supported defining the customer insights, target audience, market opportunities, proposition initiatives and customer experience which differentiated RaDa from the competition and grow NPS, revenue, Brand consideration and market share

• Toastmasters