Yang Li

Top Performer | Strategic Thinker | Market Planner | Revenue Growth

• Proactively acquired new clients through targeted market planning, cold calling, email campaigns, and collaboration with industry partners.
• Delivered impactful presentations at conferences and trade shows, effectively showcasing company offerings and generating high-quality leads.
• Achieved €500K in revenue within 2 years, surpassing €1M milestone within 3.5 years.
• Streamlined lead generation and prospecting processes, significantly reducing time spent on administrative tasks and improving team efficiency.
• Collaborated with cross-functional teams to drive business growth and enhance internal processes, resulting in improved customer satisfaction.
• Consistently mentored newly hired Business Development Managers, contributing to faster team ramp-up and stronger sales performance.
• Played a key role in Lighthouse's acquisition of a competitor in Berlin by successfully shifting business to Lighthouse across the DACH market.
• Contributed to two acquisition projects as a key team member at Lighthouse, supporting strategic expansion and integration efforts.

Sales & Marketing Leader | Leadership | Strategic Planning | Revenue Growth

• Developed and executed Sales & Marketing strategies to achieve sales goals and service excellence targets.
• Led a team of Corporate and Convention Sales representatives, offering coaching, guidance, and support to drive performance.
• Motivated and managed the sales team to achieve a 20% revenue increase within one year, setting a monthly sales record in 2020.
• Oversaw business planning, departmental budgeting, and cost control to align with overall company objectives.
• Championed the implementation of innovative sales tools and technologies to boost team productivity and streamline operations.
• Collaborated closely with hotel executives, ownership groups, and Marriott's regional Sales, Marketing, and Revenue teams to ensure alignment and achievement of hotel performance goals.
• Facilitated professional development, leading to promotions or measurable performance growth for 80% of team members.

Top Performer | Revenue Growth | Greater China Market Expansion | Strategic Planning | New Market Development

• Developed tailored strategic plans for all Starwood Hotels in Northern Germany, focused on the Greater China market.
• Designed and executed sales and marketing initiatives targeting the Greater China region, including competitor analysis and regular market updates.
• Drove revenue growth from €800K to €3.5M within three years, maintaining an annual growth rate of over 30%.
• Represented Starwood Hotels North Germany in Asia through sales trips, roadshows, and professional presentations to key stakeholders.
• Organized cultural training programs and workshops for hotel teams in Northern Germany to support long-term engagement with the Greater China market.
• Trained and mentored junior sales colleagues, fostering team development and knowledge sharing.

Top Performer | Enterprise Sales | Negotiation | Client Relations & Upselling

• Managed international corporate and M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) client accounts, ensuring long-term partnership development and satisfaction.
• Built and nurtured strong business relationships, maximizing client potential and identifying upselling opportunities.
• Proactively acquired new corporate and M.I.C.E. clients to expand the business pipeline and increase market share.
• Organized and executed high-impact customer events to strengthen client engagement and brand loyalty.
• Supported the Director of Sales – Corporate in executing key sales strategies and initiatives.
• Trained and mentored junior sales colleagues and sales coordinators, contributing to team development and knowledge transfer.
• Top 2 Performers in team consecutively

Competitive Sales Success | Top Performer | International Sales

• Specialized in serving expatriate individuals and corporate clients with housing and relocation-related services.
• Managed customer relationships and drove business development initiatives to expand client base and service reach.
• Provided training and guidance to team members, supporting them in handling client cases effectively and professionally.