Yu Wang

I had the distinguished opportunity to serve as the fourth author in a nationally-recognized academic translation project, supported by the National Social Science Fund of China. This significant endeavor revolved around the "Chinese Academic Translation" initiative, focusing on the English translation of select chapters from Professor Dong Naibin's seminal work, "Research on Chinese Literary Narrative Traditions". My specific involvement encompassed the translation and analytical interpretation of cultural nuances within Chapter 7, titled "Narrative Features of Tang Dynasty Prose-Poetry (Fu)", and Chapter 8, "A Comprehensive Review on Ancient Chinese Prose Narration". This experience offered a profound insight into the rich tapestry of China's literary narrative traditions, emphasizing the intricate challenge of translating culturally-laden terms from Chinese to English while retaining their inherent essence and significance.

· Content Strategy & Brand Awareness: Championed the sustainable vision of Re-craft Laos across Facebook, LinkedIn, and Instagram by promoting the recycling of scrap fabric, and curating advertising campaigns focused on content development. Consistently aligned with the latest marketing trends, ensuring the content remained fresh to target audiences.

· Video Production: Developed innovative video concepts tailored for TikTok, introducing lifestyle and fun aspects that catered to customer preferences, all in the pursuit of promoting craft sustainability.

· Marketing Communication & Innovation: Designed, executed, and communicated brand marketing strategies that encompassed branding, product sales, and engagement through campaigns, promotions, and interactive activities. Produced promotional materials that consistently elevated brand visibility and audience reach.

· Graphic Design & Customer-Centric Content Development: Produced captivating graphics, layouts, and infographics that complemented and enriched the brand’s content across various platforms, always with an eye on serving and addressing customer needs.

· Content Creation & Optimization: Achieved a 15% increase in follower engagement by curating and optimizing tailored content, including Press Releases, for Mechanism’s social media channels (Twitter, Facebook, Instagram, LinkedIn & Youtube), leveraging content management tools like Postly, Later, and Hootsuite Boards.

· Editorial Calendar Management: Conceptualized and executed a structured editorial calendar to streamline content publishing and scheduling across platforms, ensuring timely delivery and alignment with strategic communication goals.

· Event Coordination: Successfully organized and promoted the IRMCT Open Day, exemplifying robust project management skills from venue arrangements to post-event marketing.

· Cross-Functional Collaboration: Collaborated intensively with a cross-functional team to create visually appealing graphics, infographics, and updated content reflecting brand identity and industry trends.

· Media Analytics & Strategy: Generated actionable insights for evolving media strategies by analyzing user stories, media activities, and compiling comprehensive performance reports, including daily media reports, Twitter reports, and annual media analytics.

· Digital Transformation & Detail-Oriented Workflow: Maintained the digital archiving of Mechanism records, upholding rigorous standards of digital file organization and content management. Demonstrated exceptional attention to detail and commitment to maintaining organized and accessible digital resources.

· Stakeholder Engagement: Partnered closely with the HR department to craft intern recruitment plans and proposal campaigns, reinforcing business development aligned with the Mechanism’s mission and values.

· Project Management: Attained a 100% completion rate on assigned administrative tasks through efficient project management skills, developing a work plan in alignment with the company's development strategy.

· Content Promotion: Boosted promotion of 5G operations by executing the Huangmei Opera Art Festival technical event, drawing over 1,000 participants.

· Office Administration: Ensured smooth workflow and efficient office processes through daily oversight of administrative operations.

· Enegagement Strategy: Boosted follower count by over 100 and improved engagement by 96% by managing Ponant Cruises’ social media accounts, leveraging marketing skills and implementing a dual micro-operations strategy.

· Marketing Communication & Content Strategy: Supported Ponant Cruises’ brand establishment locally by executing effective advertising campaigns, tailoring marketing strategies and promotional content for the Chinese market.

· Business Case Development & Revenue Growth: Achieved a 15% revenue growth by creating innovative travel packages, formulating business cases, including ocean and river cruises, cultural tours, and more.

· Market Analysis: Drove marketing efficacy and increased sales by conducting a SWOT analysis, data visualization, and comprehensive market research.

· Content Creation: Elevated Omega’s brand presence by creating and brainstorming promotional content across various platforms, including social media, company websites, and e-commerce platforms.

· Event Coordination: Attracted over 500 participants to the “Mark Zhao - Brand Ambassador Programme” by spearheading event planning and execution.

· Stakeholder Engagement: Established collaborative projects by building and maintaining relationships with diverse media agencies, including influencers and TV networks.

· Media Analytics: Provided strategic direction by consistently monitoring, analyzing, and reporting on client brand exposure and media mentions, complemented by comprehensive monthly reports.