Yue Zhang
Düsseldorf
Übersicht
4
4
years of professional experience
4
4
years of post-secondary education
Berufserfahrung
Working Student – Marketplace Support
Kaufland E-Commerce
Düsseldorf
03.2025 - Current
- Manage a portfolio of ~200 cross-border sellers on Kaufland Marketplace, supporting onboarding and participation in key campaigns (e.g. Black Friday).
- Analyse seller performance and advertising behaviour using Excel and Tableau, identifying underperforming accounts and preparing performance overviews for internal stakeholders.
- Cross-Functional Collaboration: Collaborated with Data/BI teams to streamline reporting processes using SQL and Tableau, enhancing data visibility for internal stakeholders.
- E-Commerce Strategy Analysis (Master's Thesis): Conducted causal analysis on the impact of Sponsored Product Ads (SPA) on GMV using real marketplace data; derived practical implications for seller pricing strategies and platform monetization.
Part time - E-commerce Consultant
NanaBaum GmbH
Ratingen
06.2024 - 02.2025
- Market Entry Strategy: Defined and executed the go-to-market strategy for the German market by launching a customized Shopify store, including competitive benchmarking and pricing strategy definition.
- Used Google Analytics and Excel to track store traffic and conversion, summarising results and proposing adjustments to product mix and campaigns.
- Social Commerce Piloting: Led the assessment and testing of new eCommerce channels (TikTok LIVE), analyzing user behavior to refine content strategy and drive traffic.
- Prepared simple reports and presentations for the founder, turning data into concrete action points for the next sales period.
Part Time- Vertriebsberaterin
Lebenbaum GmbH
Ratingen
04.2024 - 11.2024
- Led the entire sales cycle for premium vehicles (e.g., Mercedes G-Class, Ferrari, Lexus LM), targeting Middle Eastern, Turkish, Chinese, and Cambodian markets .
- Successfully closed deals with two new major Dubai-based import-export clients within the first two months.
- Oversaw all steps from initial outreach to final export.
- Monitored competitor pricing, client demand, and emerging market trends (e.g., Cambodia) to optimize sales strategies.
- Adjusted pricing models based on supply-demand gaps (e.g., Germany, Austria) to capture premium margins and respond to fast-changing market dynamics
Full Time-Junior Sales Manager
KOPA MARINE SERVICES Co., Ltd
Tianjin
04.2022 - 10.2022
- Developed and maintained relationships with shipping companies across Dubai, Germany, and Vietnam, focusing on large corporate clients.
- Acquired three major potential clients during the probation period, topping a team of 50 in new client acquisition within a single month.
- Drove sales of USD 100,000 within two months by refining outreach processes and offering personalized, data-backed proposals.
- Collaborated cross-functionally to support team members in closing deals more effectively, positively impacting overall revenue.
- Created customized MS Office presentations to highlight the company's value proposition, resulting in new inquiries from major corporate leads in Ruassia.
- Detected and addressed potential trade brokers ('unfaithful buyers'), proposed new sales strategies, and mitigated risks through vigilant market monitoring and due diligence.
- Coordinated with logistics partners to ensure compliant shipping and documentation.
Ausbildung
Master of Science - Economics
Heinrich Heine University Düsseldorf
Düsseldorf 2023 - Current
Bachelor of Science - International Economics and Trade
Tianjin Agricultural University
Tianjin 09.2017 - 06.2021
Kompetenzen
- eCommerce & Marketplaces: Kaufland Marketplace, Shopify store setup & optimisation
- Market & Channel Analysis: competitor checks, seller segmentation, campaign benchmarking
- Analytics & Tools: Excel (pivot tables, lookups), PowerPoint, Tableau; basic SQL / BigQuery (with BI team)
- Project & Communication: webinar preparation, cross-functional coordination, training materials
- Cross-border Experience: China–Europe trade, cross-cultural communication (Mandarin, English, German)
Languages
Chinese (Mandarin)
First language
English
Advanced
C1
German
Intermediate
B1
Hobbys
- surfing
- boxing
- cooking
- video editing
- Reading
Zeitleiste
Working Student – Marketplace Support
Kaufland E-Commerce
03.2025 - Current
Part time - E-commerce Consultant
NanaBaum GmbH
06.2024 - 02.2025
Part Time- Vertriebsberaterin
Lebenbaum GmbH
04.2024 - 11.2024
Full Time-Junior Sales Manager
KOPA MARINE SERVICES Co., Ltd
04.2022 - 10.2022
Bachelor of Science - International Economics and Trade
Tianjin Agricultural University
09.2017 - 06.2021
Master of Science - Economics
Heinrich Heine University Düsseldorf
2023 - Current