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Yuriy Taraganskyi
Senior Sales Manager / Key Account Manager / Head Of Sales / Country Manager
Cologne,NRW
Work Preference
Summary
Head of Sales Team leading B2C and B2B growth across Monitors, Memory, and Professional Displays. Builds sales strategy, coaching, forecasting, budget discipline, and negotiation for an 11-person team across Sales, Product, and Marketing. Drove 55% sales growth in 2020 and 74% growth in 2021, expanded B2B market share from 45% to 90%, and earned the 2020 Bronze Global Award for Excellence in Sales and Marketing.
Overview
6
6
Certifications
15
15
years of professional experience
4
4
Languages
Work History
Head of Sales Team
Samsung Electronics Ukraine
04.2019 - 02.2024
- Led, mentored, and motivated a team of 11 professionals across Sales, Product, and Marketing to pursue revenue and profitability goals.
- Drove 55% sales growth in 2020 by setting clear targets, tracking performance, and coaching execution across the business.
- Expanded 74% sales growth in 2021 by reinforcing accountability, supporting execution, and aligning team priorities to demand.
- Grew B2B market share from 45% in 2019 to 90% in 2023 through market analysis and targeted sales strategy.
- Developed sales strategies aligned with business objectives and market trends across B2C and B2B monitor, memory, and professional display lines.
- Built durable key customer and partner relationships, resolving concerns and strengthening loyalty across the channel network.
- Partnered with cross-functional teams to launch the One Samsung B2B cross-selling program, while improving sales processes, forecasts, budgets, and management reporting.
B2B Sales Group Leader
Samsung Electronics Ukraine
03.2018 - 04.2019
- Drove B2B sales growth 50% in 2018 by aligning team execution with revenue and expansion goals.
- Raised win ratio from 15% to 30% through stronger account management and customer relationship focus.
- Developed and executed B2B strategy to drive revenue growth, market expansion, and stronger commercial positioning.
- Led and mentored Key Account Managers to meet objectives, strengthen performance, and build a collaborative team culture.
- Managed KPIs across Sales Amount, Growth Rate, Profit, M/S, Win Ratio, and WOS to track commercial performance.
- Negotiated customer contracts, supported cross-functional solutions, and resolved issues to protect terms and maintain loyalty.
B2B Key Account Manager
Samsung Electronics Ukraine
10.2014 - 03.2018
- Built trusted relationships with corporate customers and partners to support ongoing sales of IT equipment and B2B solutions.
- Handled commercial and technical discussions to keep deals moving and address customer needs during the sales cycle.
- Negotiated pricing and business terms with clients and partners to strengthen account outcomes and maintain market competitiveness.
Head of Sales Group
Siemens Ukraine
09.2011 - 11.2013
- Led sales initiatives for control components, system engineering products, and power distribution lines to support revenue growth.
- Mentored the sales team to strengthen collaboration, performance, and consistent execution across priorities.
- Built and maintained relationships with key B2B clients, partners, and customers to support long-term sales.
- Conducted market analysis to assess competitiveness, pricing, and promotional strategy for commercial planning.
- Negotiated client contracts and collaborated cross-functionally to align sales strategy with business objectives.
Sales Manager
Siemens Ukraine
10.2008 - 09.2011
- Sold low-voltage and IA&DT products to corporate customers, balancing technical requirements with commercial priorities.
- Drove business development by identifying new customers, leading negotiations, and moving contracts toward completion.
- Conducted market analysis and competitiveness reviews to guide positioning and customer conversations.
Education
MBA - Personal and Professional Development
KROK Business School
Kyiv, UA04-2015
Master of Science - Commodity Science and Business Operations
Kyiv State University of Trade and Economics
Kyiv, UA06-2004
Skills
Sales management
Sales strategy development
Team management
Negotiation
Performance management
Market analysis
Business development
Key account management
Cross-functional collaboration
International sales
Channel partner management
Distributor management
Sales enablement
P&L management
Revenue forecasting
Sales pipeline management
Territory planning
Go-to-market strategy
Executive presentations
Business case development
Market segmentation
Sales compensation planning
Certification
Deatsch B1
Accomplishments
- Achieved B2B sales growth of 55% in 2020 and 74% in 2021 through strategic market positioning and customer-focused sales initiatives;
- Increased B2B market share from 45% in 2019 to 90% in 2023;
- Successfully led the launch of the “One Samsung B2B” cross-selling program focused on expanding enterprise customer engagement and strategic cooperation;
- Received Samsung Global Bronze Award for Excellence in Sales & Marketing in 2020;
- Successfully managed customer and partner operations during COVID-19 disruptions, global chip shortages, and wartime logistics challenges;
- Successfully delivered the first Onyx Cinema LED project in the CIS region;
- Built and maintained a reliable network of strategic long-term enterprise partners and distributors;
- Delivered 50% B2B sales growth in 2018;
- Doubled Win Ratio from 15% to 30%;
- Expanded strategic customer base through cooperation with Top-100 companies in the market;
- Improved customer service and delivery operations through close collaboration with logistics and service teams;
- Received Samsung Best Employee Awards in 2015 and 2017;
- Delivered one of the largest industrial video wall infrastructure projects for Zaporizhstal control rooms;
- Delivered one of the largest retail video wall projects for TSUM shopping mall in Kyiv;
- Successfully implemented a major DOOH infrastructure deployment project in Kyiv;
- Successfully initiated strategic pricing and customer engagement programs that generated stable annual sales growth;
- Organized nationwide customer roadshows and enterprise technology presentations for key industrial customers;
- Participated in major industry exhibitions and business development initiatives;
- Promoted to Regional Sales Manager based on strong sales performance;
- Expanded strategic customer portfolio and strengthened regional partner network;
- Initiated cooperation with major industrial design organizations to increase demand for enterprise solutions;
- Increased sales turnover by 30%.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Try not to become a man of success. Rather become a man of value.
Albert Einstein
Software
Languages
English
Advanced (C1)
German
Intermediate (B1)
Ukrainian
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
Interests
Gym
Swimming
Bike rides
Movies
Audiobooks
Fishing
Affiliations
- Samsung Alumni
Timeline
Head of Sales Team
Samsung Electronics Ukraine
04.2019 - 02.2024
B2B Sales Group Leader
Samsung Electronics Ukraine
03.2018 - 04.2019
B2B Key Account Manager
Samsung Electronics Ukraine
10.2014 - 03.2018
Head of Sales Group
Siemens Ukraine
09.2011 - 11.2013
Sales Manager
Siemens Ukraine
10.2008 - 09.2011
MBA - Personal and Professional Development
KROK Business School
Master of Science - Commodity Science and Business Operations
Kyiv State University of Trade and Economics