Zahra El Khalloufi

Lifestyle & E-commerce Sector

• Designed and implemented full-funnel digital marketing strategies, boosting qualified traffic by 28% within 6 months.
• Planned and executed end-to-end influencer marketing campaigns, achieving a 3.6x ROI and expanding brand reach in French-speaking markets.
• Developed social media content calendars and managed daily operations across Instagram, TikTok, LinkedIn, and Pinterest, increasing engagement by 47%.
• Led CRM initiatives with automated email campaigns (Klaviyo & Mailchimp), improving customer retention by 23%.
• Collaborated with the B2B sales team to create campaigns and co-branded materials for key wholesale clients.
• Wrote high-converting copy for landing pages, paid ads, newsletters, and SEO blog articles, contributing to a 21% increase in organic traffic.
• Managed monthly performance reports, marketing KPIs, and customer acquisition metrics via Google Analytics and Meta Business Suite.

Key Skills: B2B Marketing · Digital Strategy · Influencer Marketing · CRM · Email Marketing · Paid Social · Content Strategy · SEO Copywriting · Social Media · Campaign Management · E-commerce Growth · Performance Analysis

Creative Label & Community Hub for Emerging Artists

• Developed and executed multichannel growth marketing strategies (email, social, PR, content) to drive community acquisition and brand expansion.
• Scaled social media presence across Instagram and TikTok, and tailored social media approach according to algorithm changes and new content trends, increasing followers by 60% through organic storytelling, reels, and artist-led campaigns.
• Collaborated with B2B partners, brands, and creatives to launch co-branded campaigns, limited drops, and cultural activations.
• Led digital PR initiatives and artist features, securing placements in niche platforms, and increasing brand authority.
• Leveraged analytics tools (Meta Insights, Linktree, GA) to assess funnel performance and optimize content and campaign iterations.

Key Skills: Growth Marketing · Community Building · B2B Partnerships · Digital PR · Content Strategy · Social Media Growth · Email Campaigns · Event Marketing · Cultural Marketing · Creator Economy

Tech-driven Circular Fashion Marketplace

• Defined and executed the full marketing roadmap, focusing on acquisition, retention, and engagement across B2C and B2B audiences.
• Developed and managed social media campaigns, increasing reach by 52% YoY.
• Ran influencer marketing collaborations and UGC campaigns to generate high-performing content with +4% CTR.
• Created and optimized CRM funnels and newsletters to convert leads and re-engage dormant users.
• Launched paid social campaigns across Meta, Google Ads, and TikTok Ads with an average ROAS of 3.2.
• Supported brand partnerships with fashion resellers and boutiques (B2B), including co-marketing and campaign rollouts.

Key Skills: Marketplace Marketing · CRM · Paid Social · Influencer Management · B2B Partnerships · Social Media Strategy · Email Automation · Circular Fashion · Conversion Optimization

• Built and executed the social media strategy from the ground up, increasing organic reach by 68% in 6 months.
• Managed all influencer marketing efforts including outreach, briefs, contracts, and UGC follow-up.
• Created content calendars, social posts, and campaign copy aligned with fashion resale trends and customer personas.
• Led the transition to a brand storytelling approach on Instagram and TikTok, increasing engagement and brand recall.

Key Skills: Social Media Strategy · Influencer Marketing · CRM · Paid Social Ads · UGC Campaigns · Content Marketing · Brand Storytelling · B2B Enablement · Digital Growth

Agency – L'Oréal Group Projects (Vichy, Garnier, La Roche-Posay)

• Developed and executed full-funnel digital marketing strategies for top-tier beauty brands, combining paid media, content creation, influencer collaborations, and community management.
• Managed cross-platform social media campaigns (Instagram, Facebook, YouTube) for multiple B2B and B2C beauty brands, achieving consistent growth in engagement and reach.
• Built and nurtured relationships with influencers, executing high-impact marketing campaigns aligned with product launches and brand goals.
• Coordinated with creative, media buying, and account management teams to ensure campaign alignment and performance tracking.
• Led content production and editorial planning, creating compelling, brand-aligned social content calendars tailored to each platform.
• Used analytics tools (Facebook Business Manager, Google Analytics, Sprinklr) to measure KPIs, generate reports, and deliver actionable insights for continuous optimization.
• Contributed to brand positioning, audience segmentation, and persona development to enhance targeting precision and campaign ROI.

Key Skills:
Social Media Strategy · Influencer Marketing · Content Creation · Campaign Management · Beauty & Wellness Industry · Community Engagement · Digital Performance Reporting · Meta Ads Manager · Cross-functional Collaboration · CRM Integration · Paid Media Strategy · Creative Brief Development · Client Relationship Management · B2B & B2C Marketing