Zhen Xu
Berlin
Summary
A results-oriented professional with proven expertise in e-commerce management, brand development, and international business. Experienced in leading cross-border projects, optimizing workflows, and launching products in new markets, including introducing German brand products to China. Fluent in Chinese, English, and German, with a talent for fostering intercultural collaboration and achieving measurable business success. Skilled at combining strategic thinking with hands-on execution to enhance operational efficiency, increase profitability, and deliver impactful results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Executive Assistant
MAAT Asia GmbH
10.2024 - 01.2025
- Managed project and brand activities for the Chinese market.
- Provided comprehensive support to regional and customer managers.
- Oversaw procurement and sales documentation.
- Organized transport and logistics workflows as well as internal processes.
- Coordinated event and travel planning.
Email Customer Service Representative
GEEKOM
07.2024 - 09.2024
- Provided technical support and customer service for German customers.
- Handled returns and refunds.
E-Commerce Project Manager
GEEKOM
12.2023 - 07.2024
- Spearheaded the integration and management of GEEKOM's product listings on various European e-commerce platforms.
- Automated and optimized online retail processes with an e-commerce feed management platform, ensuring synchronized order and inventory management.
- Actively participated in setting up seller accounts and managed the import of product data from an open source e-commerce plugin for WordPress to improve the company's e-commerce efficiency and market reach.
- Worked with cross-functional teams to develop strategies to increase online visibility and sales on lesser-known e-commerce platforms.
- Monitored and analyzed e-commerce trends and performance metrics, adjusting strategies to maximize profitability and customer engagement.
UK Store Manager (Amazon FBA)
GEEKOM
07.2023 - 12.2023
- Led the overall management of the Amazon UK store, driving customer base growth, increasing store traffic, and optimizing profitability.
- Implemented innovative business strategies and conducted market analysis to identify new opportunities for market share growth.
- Managed a team focused on achieving sales goals and maintaining high customer satisfaction through quality service and effective conflict resolution.
- Oversaw store operations to ensure compliance with company policies and maintaining high standards of visual merchandising.
Business Development Manager
SentarSmart
03.2023 - 07.2023
- Built international B2B customer relationships.
- Conducted market research and strategic sales planning.
Marketing Manager
ATI Electronics
05.2018 - 10.2022
- Developed and implemented sales and marketing strategies in the Asia-Pacific region.
Education
Bachelor of Arts - Philosophy
The College of Wooster
Ohio, United States05.2018
High School Diploma -
Battle Ground Academy
Tennessee, United States05.2014
Skills
- Amazon Marketplace Management
- E-Commerce Strategy & Operations
- Product Listing Optimization
- Compliance with Marketplace Guidelines & Regulations
- Inventory Management & Demand Planning
- Digital Marketing & Advertising Campaigns (Amazon Ads, PPC)
- Cross-Platform Integration (eg, marketplaces & feed management tools)
- Data Analysis & Performance Reporting
- Customer Relationship Management
- Procurement & Supply Chain Coordination
- Sales Documentation & Invoice Processes
- Multilingual Communication (Chinese, English, German)
Certification
Amazon Ads
- Campaign Optimization
- Campaign Planning
- Video Advertising
- Advanced Retail
- Advertising Fundamentals
Personal Information
- Date of Birth: 06/08/95
- Nationality: Chinese
- Marital Status: Single
Languages
Chinese (Mandarin)
English
German
Timeline
Executive Assistant
MAAT Asia GmbH
10.2024 - 01.2025
Email Customer Service Representative
GEEKOM
07.2024 - 09.2024
E-Commerce Project Manager
GEEKOM
12.2023 - 07.2024
UK Store Manager (Amazon FBA)
GEEKOM
07.2023 - 12.2023
Business Development Manager
SentarSmart
03.2023 - 07.2023
Marketing Manager
ATI Electronics
05.2018 - 10.2022
Amazon Ads
- Campaign Optimization
- Campaign Planning
- Video Advertising
- Advanced Retail
- Advertising Fundamentals
Bachelor of Arts - Philosophy
The College of Wooster
High School Diploma -
Battle Ground Academy
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