Audrey Jiaxin Lu
Marketing Specialist
Frankfurt Am Main
Summary
Experienced Marketing Analyst with a demonstrated history of conducting comprehensive market analysis and developing effective promotional strategies. Proven ability to coordinate with external agencies to maintain brand consistency. Previous roles include tutoring in ACT math, Political Science, and Chinese, showcasing strong client communication and constructive feedback skills. Background in mental health internships highlights ethical judgement and professional development facilitation. Career goal: to leverage analytical expertise and communication skills in a dynamic marketing environment.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing Analyst
SHANGHAI RUIXI INDUSTRIAL CO., LTD.
07.2021 - Current
- Conducted market analysis of China’s southwestern region for new electrical appliances, evaluating profitability through competitor analysis.
- Outlined objectives for promotional strategies, supervising rollout and evaluating outcomes.
- Coordinated with external agencies to ensure consistency in brand messaging across platforms.
ACT exam math Tutor
MAKETHEGRADE TUTORING
01.2018 - 04.2019
- Guided students in preparing for the ACT math section, offering individualized study plans and optimal test-taking strategies.
- Facilitated practice exams, delivering targeted feedback to address students' unique needs.
- Collaborated with teachers and parents to support students' educational needs, fostering a holistic approach to learning.
Political Science & Chinese Tutor
PEPPERDINE UNIVERSITY (STUDENT SUCCESS CENTER)
08.2017 - 04.2019
- Assisted students with assignments and clarified complex course concepts in Political Science and Chinese.
- Expanded students’ understanding of course materials, fostering academic growth and confidence.
Medical Student Intern
SHANGHAI TULIP MENTAL HEALTH CENTER
05.2017 - 08.2017
- Shadowed licensed therapists in child psychotherapy, gaining insight into child development and mental health.
- Observed therapy sessions and applied communication and decision-making skills in complex situations.
Education
Master of Arts - Marketing & People, Management and Organization
UNIVERSITY OF SYDNEY
Sydney, Australia 04.2001 -
Bachelor of Arts - Psychology
PEPPERDINE UNIVERSITY
Malibu, U.S.A. 04.2001 -
High School Diploma -
WICHITA COLLEGIATE SCHOOL
Wichita, U.S.A. 04.2001 -
Skills
- Client communication
- Ethical judgement
- Constructive feedback
- Marketing strategy
- Professional development facilitation
Timeline
Marketing Analyst
SHANGHAI RUIXI INDUSTRIAL CO., LTD.
07.2021 - Current
ACT exam math Tutor
MAKETHEGRADE TUTORING
01.2018 - 04.2019
Political Science & Chinese Tutor
PEPPERDINE UNIVERSITY (STUDENT SUCCESS CENTER)
08.2017 - 04.2019
Medical Student Intern
SHANGHAI TULIP MENTAL HEALTH CENTER
05.2017 - 08.2017
Master of Arts - Marketing & People, Management and Organization
UNIVERSITY OF SYDNEY
04.2001 -
Bachelor of Arts - Psychology
PEPPERDINE UNIVERSITY
04.2001 -
High School Diploma -
WICHITA COLLEGIATE SCHOOL
04.2001 -
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