Salesforcecom
Delaram Rahmani
Product Marketing Manager
Hamburg
Summary
Results-driven Product Manager and Product Marketing Manager with 7+ years in life sciences and medical devices, specializing in end-to-end product lifecycle management, commercialization, and digital marketing strategies. Proven ability to lead cross-functional teams, execute global product launches, and drive customer engagement in competitive markets. Strong expertise in market analysis, strategic planning, and go-to-market execution, with a focus on enhancing brand visibility and market penetration. Experienced in collaborating with clinical and regulatory affairs to ensure compliance and optimal market positioning for new technologies. Passionate about advancing healthcare solutions through innovative product management strategies.
Overview
7
7
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Product Marketing Manager, EMEA
Evident Scientific
11.2023 - 11.2024
- Developed and executed commercialization strategies for the Cellsens software and Camera portfolio, optimizing product positioning and market penetration across EMEA.
- Conducted market analysis and competitive intelligence to identify unmet needs and potential threats in the life sciences imaging market, informing strategic adjustments that boosted competitive positioning.
- Collaborated with cross-functional teams (clinical, regulatory, and sales) to ensure products met EMEA regulatory standards and were effectively launched in alignment with Olympus’s quality standards.
- Led digital marketing initiatives for awareness and lead generation, utilizing platforms such as LinkedIn, email campaigns, and webinars to create multi-channel engagement, achieving a 30% increase in inquiries.
- Enhanced sales enablement by developing targeted materials and training sessions for the sales force, resulting in a 15% increase in conversions and higher client retention.
- Spearheaded post-launch analysis to assess product adoption, customer feedback, and sales performance, using data to drive continuous improvement in product strategy and alignment with customer expectations.
Product Manager, EMEA – Advanced 3D Cell Culture
Corning Life Sciences
04.2022 - 10.2023
- Orchestrated end-to-end product lifecycle management for the 3D Cell Culture portfolio, overseeing everything from initial market analysis to product launch, contributing to a 15% increase in market share within EMEA.
- Designed customer retention strategies that included personalized CRM touchpoints and targeted digital campaigns, which raised customer satisfaction and engagement by 15%.
- Implemented budget forecasting and resource allocation, optimizing campaign expenditures across EMEA and enabling strategic reallocation of resources that maximized ROI.
- Executed regional market entry strategies through collaboration with EMEA sales teams, including competitive pricing and brand positioning initiatives, which strengthened market foothold.
- Participated in industry events (conferences, medical symposia) to establish Corning’s leadership in 3D cell culture technology, providing product demonstrations and engaging with potential clients and industry leaders.
- Collaborated with clinical teams to create educational materials and workshops, improving awareness and understanding of 3D cell culture applications within the medical and scientific community.
Global Product Marketing Manager – Omics
Cytena (BICO Group)
01.2021 - 03.2022
- Drove product development and commercialization for single-cell genomics applications, working with R&D to align product features with customer needs and global market requirements.
- Coordinated global product launch strategies, executing targeted digital marketing and promotional campaigns that increased product visibility by 30% and lead generation by 20%.
- Analyzed market trends and conducted competitive analysis, adjusting product positioning and go-to-market strategies in response to shifts in the genomics landscape.
- Developed sales enablement tools (training materials, technical guides) to empower the sales team with a deeper understanding of the Omics product line, which contributed to a 15% growth in sales.
- Strengthened brand presence in scientific communities by organizing and participating in key conferences and workshops, establishing Cytena as a thought leader in the Omics space.
- Enhanced customer success initiatives through segmented marketing and nurturing programs, improving client satisfaction and retention rates.
Marketing Communication Specialist EMEA
Leica Microsystems
10.2017 - 12.2020
- Managed marketing communications for the Life Sciences and Medical divisions, supporting product awareness and adoption across EMEA.
- Implemented multi-channel marketing strategies targeted at medical professionals, with campaigns designed to educate and engage audiences in fields such as Ophthalmology, Clinical Pathology, and Neurosurgery.
- Facilitated internal and external scientific training workshops in collaboration with sales teams, enhancing the team’s product knowledge and communication skills, which increased product adoption and customer satisfaction.
- Executed direct marketing campaigns and managed lead generation processes that resulted in higher engagement from medical communities.
- Coordinated logistics and representation for major industry events, ensuring effective brand visibility and stakeholder engagement.
Education
Ph.D. - PhD in Genetics of Oncology And Clinical Medicine
04.2001 -
PhD scholarship as Researcher of Italian Association for Cancer Research (AIRC) - 2014/2017
- ”Mechanism of action of Thor molecule in different Breast Cancer cell lines through the expression levels of critical cell-cycle regulators”.
- “Novel insight of Pyrvinium Pamoate anti-cancer activity: A study on Mesothelioma”.
- “Characterization of the CISD2 mutation of Wolfarm syndrome 2 in fibroblasts and iPSC derived cells“(IRCCS Institute-CNR in Milan).
Master of Science - MSc in Molecular Biology And Genetics
04.2001 -
- “Retargeting Trasposon mediated insertions in the genome of Aedes albopictus using a chimeric TALE-PiggyBac protein”.
Bachelor of Science - BSc in Medical And Pharmaceutical Biotechnology
04.2001 -
- “Extraction of phenolic compounds from Vitex agnus-castus L”.
- “Formulation of a fermented milk product fortified with antioxidants extracted from agro-industrial residues and matrices”.
Skills
Commercialization Strategy & Go-to-Market Execution
Software
Pardot
Google Analytics
Microsoft Office
Power BI
Tableau
SAP-ERP
PeopleSoft (Order/Inventory Management)
Certification
Google Digital Marketing & E-commerce Professional Certificate
Interests
Healthcare Innovation
Data Analytics & Digital Health
Science Communication
Public Health
Exploring New Cultures
Photography (Life Sciences)
Timeline
GMP - Quality Management (Pharma Lessons)
09-2024
IBM Product Manager Professional Certificate Google Project
08-2024
Google Digital Marketing & E-commerce Professional Certificate
07-2024
Product Marketing Manager, EMEA - Evident Scientific
11.2023 - 11.2024
Product Manager, EMEA – Advanced 3D Cell Culture - Corning Life Sciences
04.2022 - 10.2023
Global Product Marketing Manager – Omics - Cytena (BICO Group)
01.2021 - 03.2022
Marketing Communication Specialist EMEA - Leica Microsystems
10.2017 - 12.2020
Università Degli Studi Di Siena - Ph.D., PhD in Genetics of Oncology And Clinical Medicine
04.2001 -
Università Degli Studi Di Pavia - Master of Science, MSc in Molecular Biology And Genetics
04.2001 -
Università Degli Studi Di Genova - Bachelor of Science, BSc in Medical And Pharmaceutical Biotechnology
04.2001 -
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