Diego Reinoso Cocina
Sales Manager And Product Marketing Manager In Chemical And Hi-Tech Industries
Berlin
Summary
Diego is a dynamic leader with a demonstrated history of success in Product Management and Sales across the technology and manufacturing industries. Specializing in bridging the gap between technology and customer needs, Diego excels in delivering technical solutions, providing hands-on support, and driving customer satisfaction. With extensive experience in sales, technical support, and key account management, combined with a strong command of operations management, he adeptly translates customer requirements into actionable engineering solutions. His global mindset and proficiency in multiple languages further enhance his ability to manage international teams and projects, ensuring the successful execution of field applications and continuous improvement.
Overview
20
20
years of professional experience
2
2
Certifications
Work History
Technical Sales Chemical Processes and Equipment
CCI EUROLAM GmbH
8 2022 - 9 2023
- Managed sales and support for chemical processes and equipment for the PCB as distributor of DuPont’s portfolio, totaling €1 Million portfolio.
- Provided exceptional customer service, addressing technical inquiries and resolving issues promptly.
- Negotiation for new product and service contracts, price reviews, and establishment of volume-based rebates.
- Developed strong relationships with key industry players, enhancing company reputation and market presence.
- Participated in trade shows and conferences to expand professional network and increase company visibility within the industry.
- Streamlined sales process by implementing CRM software (Power BI), improving efficiency and lead management.
Key Account Manager
Dr. Ing. -Max Schlötter GmbH
01.2021 - 07.2022
- Led sales and technical support initiatives within the PCB industry across Europe, focusing on expanding and cultivating new business opportunities.
- 2 projects gaines. 3 Qualification phases for aerospace were reached, and additional 3 sampling stages were done. Total potential: 250 k€
- Provided strategic counsel to senior management regarding emerging trends and requirements for new product development.
- Spearheaded the creation of innovative marketing collateral across various communication platforms.
- Developed customized proposals for potential clients, demonstrating the value of company's products and services.
Business Manager & PMM Electronics EU
ATOTECH DEUTSCHLAND GmbH
12.2018 - 07.2020
- Oversaw the Electronics division serving the PCB and semiconductors industry in Europe, generating annual revenues of $50 million.
- Communicated with customers with particular attention to problem resolution. Managed a team of over 15 professionals across Europe and Russia.
- Executed business plans to further strengthen and maximize territory sales and profits, increasing sales by +8% in 2019 and +42% YTD 07/2020.
- Developed initial sales roadmaps and market strategies to promote successful product launches, achieving 15% increase in new product sales in 2019.
- Successful assist for SMT in the acquisition of a competing company restructuring its portfolio.
Global Product Manager
ATOTECH DEUTSCHLAND GmbH
10.2016 - 12.2018
- Managed product portfolio ($45 million) for Surface Treatment products, increasing profit margins by 1,3% through NPI (8%) and standardization and performance management
- Managed product development lifecycle from conception to release, implemented pricing structures based on market, competition and targets
- Increased global product visibility by implementing targeted marketing strategies and collaborating with regional team crafting marketing material for sales presentations, fair trades and ads.
- Oversaw global product development and partner relationships with main EL OEMs (Apple, Intel, Qualcomm and Samsung), enabling footprint expansion into new markets.
- Optimized supply chain processes to improve product distribution efficiency in cost, margin and delivery time
Application Engineer
ATOTECH DEUTSCHLAND GmbH
08.2013 - 10.2016
- Managed customer support operations in China, resolving technical issues in PCB manufacturing and guiding customer engineering teams through troubleshooting, ensuring customer satisfaction and minimizing downtime.
- Exhibited strong technical aptitude and application expertise resulting in optimized performance, continuous improvement recommendations and product innovation.
- Partnered with development team on product development and application support plans.
- Traveled globally to key account locations to train and provide technical direction for successful completion of product launches.
- Supported customers during new line installations, participating in EMA ramp-up and training initiatives.
Operations Manager & Business Manager
CIKAUTXO SK s.r.o.
02.2011 - 06.2013
- Directed an Automotive plant (TIER 1&2) producing injected rubber components, with P&L responsibility and a team of over 100 employees.
- Supervised operations staff, leading Production, Quality, Maintenance, Engineering and Logistic, and kept employees compliant with company policies and procedures.
- Achieved a yearly turnover of 9 million euros, executing and investment plans, resulting in significant increase in production capacity (+33% in 2011, +17% in 2012).
- Implemented Continuous Improvement activities by Lean Manufacturing and Six Sigma projects, resulting in 40% reduction in customer claims and a 75% decrease in stock differences, with yearly impact of k€ 110.
- Established and maintained Key Performance Indicators (KPIs). Developed systems and procedures to improve operational quality and team efficiency, achieving 3% increase on OEE.
- Led hiring, onboarding and training of new hires to fulfill business requirements increasing in 80% retention rates after training period.
Manufacturing Engineer
BP SOLAR
08.2007 - 09.2009
- Developed streamlined manufacturing processes across three production lines in the chemical areas.
- Reduced production downtime through proactive maintenance scheduling and timely equipment repairs, increasing OEE from 65% to 92% and achieving annual savings of k€ 450 through scrap reduction.
- Led Cross-Functional Six Sigma projects in plants across US, India, Australia, and Spain, utilizing DoE methodology to enhance solar cell efficiency from 15% to 15.6%, with an annual impact of €300,000
- Implemented lean manufacturing principles such as SMED, VSM, TPM, Poka Yoke, 5S, and Kaizen workshops to optimize manufacturing methods. 14% reduction in direct workforce (k€ 100 savings)
- Developed technical documentation, including standard operating procedures, work instructions, and engineering drawings to support manufacturing operations.
- Ensured high levels of data quality in production processes to maintain efficiency and reduce errors, applying data analysis techniques by SQL to optimize production and reduce costs.
Process Engineer
Tyco Electronics Microser
04.2002 - 08.2006
- Managed chemical processes (Plating through holes, electroplating, SES and Final Finishes) in a large PCB factory as engineer and production lead, overseeing a team of over 30 persons
- Addressed day-to-day production issues to ensure adherence to production plans and meet quality, productivity, and health, safety, and environment (HSE) indicators
- Conducted Six Sigma projects and Root Cause Analysis aimed at cost reduction and enhancing operations, resulting in annual savings of k€ 200 and reducing scrap (1% to 0.15%) with a yearly impact of k€ 75in materials
- Developed and implemented FMEA, SPC, and process OCAPs
- Created related work SOP, and updated quality control standards
- Provided training to operators, supervisors, and technicians on new production methods.
Education
MBA - Executive MBA
EOI Business School
Madrid, Spain 04.2001 -
Bachelor of Science - Chemical Engineering
Universidad Alfonso X El Sabio
Madrid, Spain 04.2001 -
Skills
Sales Presentations
Sales Reporting
Lean Manufacturing
Six Sigma
Product Management
Key Account Management
Chemistry
Printed Circuit Board
Metallization & Plating
SPC
Team Management
Flexibility
Business Development
Lead Generation
Cross-Functional Collaboration
Relationship selling
Consultative Selling
Teamwork and Collaboration
Excellent Communication
Self Motivation
Multitasking Abilities
Decision-Making
Problem-Solving
Problem-solving aptitude
Contract Negotiation
Effective Communication
Task Prioritization
Reliability
Continuous Improvement
Client presentations
Training and mentoring
Hardware troubleshooting
Requirements Gathering
Customer Support
Requirements management
Performance monitoring
Process Improvement
Data Analysis
Operational Efficiency
Performance reporting
Business Planning
Inventory Management
Strategic Planning
Workflow Optimization
Staff Training
Maintenance Planning
Inventory Control
Forecasting and Scheduling
Cost Reduction
Complex problems analysis
P&L Management
Process Improvements
Regulatory Compliance
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Slovak
Upper intermediate (B2)
Certification
Six Sigma Green Belt
Conferences & Publications
► Petrocommerz customer seminar. Saint Petersburg, Russia. Sep. 2019
► Aerospace customer seminar. New technologies in PCB for Aerospace. Paris, June 2019
► Publication. EMI Shielding Performance for Varies Frequency by Metal Plating on Mold Compound, 2017
► Publication Using a Metal Oxide Adhesion Layer and Cu Metallization for Fine Line Pattern Formation on Glass. 2017
► Publication Clickbook. Child & Youth Publishing. Business Plan. 2010
► Publication Stability of inverse microemulsions of acrylamide-based anionic flocculants. 2008
Timeline
Key Account Manager
Dr. Ing. -Max Schlötter GmbH
01.2021 - 07.2022
Business Manager & PMM Electronics EU
ATOTECH DEUTSCHLAND GmbH
12.2018 - 07.2020
Global Product Manager
ATOTECH DEUTSCHLAND GmbH
10.2016 - 12.2018
Application Engineer
ATOTECH DEUTSCHLAND GmbH
08.2013 - 10.2016
Operations Manager & Business Manager
CIKAUTXO SK s.r.o.
02.2011 - 06.2013
Manufacturing Engineer
BP SOLAR
08.2007 - 09.2009
Process Engineer
Tyco Electronics Microser
04.2002 - 08.2006
MBA - Executive MBA
EOI Business School
04.2001 -
Bachelor of Science - Chemical Engineering
Universidad Alfonso X El Sabio
04.2001 -
Technical Sales Chemical Processes and Equipment
CCI EUROLAM GmbH
8 2022 - 9 2023
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