I'm a passionate E-Commerce Manager with experience and a data-driven mindset. I thrive in a challenging and an innovative environment. My strengths reside in my ability to adapt to the ever-changing requirements in the E-Commerce, Business Development, and Data Analysis environments. I have a strong affinity for data and a long-term vision with a can-do and entrepreneurial attitude coupled with a high ability to learn. I value transparency, constant feedback, growth, knowledge sharing and kindness.
Hi, I’m
Firas Ouerguene
E-Commerce And Expansion Manager
Berlin
Summary
Overview
5
years of professional experience
10
years of post-secondary education
4
Certifications
4
Languages
Work History
Razor Group GmbHBerlin, Germany
Channel Expansion Manager
03.2023 - Current
Job overview
- Identified untapped opportunities in the French market and successfully executed expansion strategies, partnering with key retailers and marketplaces such as Cdiscount, Decathlon, Fnac/Darty, Manomano, and Leroy Merlin.
- Increased monthly gross sales by 220% through strategic implementation of digital marketing (PPC) campaigns and optimization of product listings through strategic keyword research.
- Implemented pricing strategy and A/B testing, resulting in a 15% improvement in conversion rates and a 20% decrease in bounce rates.
KoRo Handels GmbHBerlin, Germany
E-Commerce Manager - Marketplaces Data Analyst
01.2021 - 02.2023
Job overview
- Leveraged a wide range of SQL functions and keywords to efficiently manipulate and extract data from databases. Employed Excel to meticulously clean, analyze, and transform data, generating comprehensive business reports and visually engaging charts to effectively communicate data trends to non-technical stakeholders.
- Conducted various market analysis and expanded our brand on new strategic marketplaces which boosted sales by 35% and improved brand reach.
- Created, executed and tracked PPC campaigns activities and KPIs on Amazon and other marketplaces, and decreased ACoS by an average of 35% among all Amazon PPC Campaigns.
- Developed and automated operational and logistics reports using Google Sheets' Macros and App Scripts, saving ≈ 40 hours of monthly labor.
- Increased monthly gross sales by more than 1000% in less than one year and exceeded sales goals.
- Managed and led cross-functional projects, overseeing a team of two full-time employees and one intern. Successfully coordinated team efforts, ensuring seamless execution and timely delivery of project milestones.
New Flag GmbH
International Expansion Trainee
09.2019 - 08.2020
Job overview
- Prepared monthly marketing reports and set up marketing budgets for different countries.
- Analyzed the Performance of both the B2B and B2C Shops for all countries using Google Analytics, created strategies and communicated my findings effectively and follow through to help drive improvements.
- Continuously reviewed our KPIs and derive meaningful insights.
- Collaborated with 8 marketing managers to perform market analysis that identified an opportunity to increase yearly sales by 12% by decreasing the pricing by 10%.
Cozynooks Coffee Shop & Bakery, Tunis, Tunisia
Co-Founder
04.2018 - 02.2020
Job overview
- Developed the overall strategy, margins, and product pricing.
- Planned and closed deals with influencers on social media.
- Evaluated suppliers to maintain cost controls and improve operations.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Interviewed, supervised and motivated 4 staff members to achieve optimal productivity.
Education
Griffith College DublinDublin, Ireland
Master of Science (Double Degree) from International Business
09.2017
University Overview
International School of ManagementCologne, Germany
Master of Science (Double Degree) from International Management
09.2016 - 06.2018
University Overview
Mediterranean School of BusinessLac 2, Tunisia
Bachelor's Degree from Business Administration
09.2011 - 06.2015
University Overview
High School Hay EssalemBoumhal, Tunisia
Baccalaureat from Mathematics
09.2007 - 06.2011
University Overview
Comparable with the German Abitur, Leistungskurs Mathematik
Skills
G-Suite and Microsoft Office (focus on Microsoft Excel/Google Sheets)undefined
Certification
Google Data Analytics Professional Certificate (includes: Data Analytics, Data Calculations, Data Cleaning, Data Ethics, Data Visualisation, Presentations, Problem Solving, R, Tableau, Spreadsheets, SQL, Structured Thinking)
Languages
Arabic
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Interests
Music production, Reading, Traveling, Improv Comedy at Comedy Café Berlin, and Sports (basketball and tennis)
Timeline
Channel Expansion Manager
Razor Group GmbH
03.2023 - Current
Google Data Analytics Professional Certificate (includes: Data Analytics, Data Calculations, Data Cleaning, Data Ethics, Data Visualisation, Presentations, Problem Solving, R, Tableau, Spreadsheets, SQL, Structured Thinking)
03-2022
E-Commerce Manager - Marketplaces Data Analyst
KoRo Handels GmbH
01.2021 - 02.2023
Google Analytics Certificate "Google Analytics for Beginners"
09-2020
Google Digital Garage Certificate "Fundamentals of Digital Marketing"
04-2020
International Expansion Trainee
New Flag GmbH
09.2019 - 08.2020
Co-Founder
Cozynooks Coffee Shop & Bakery, Tunis, Tunisia
04.2018 - 02.2020
Griffith College Dublin
Master of Science (Double Degree) from International Business
09.2017
International School of Management
Master of Science (Double Degree) from International Management
09.2016 - 06.2018
Training in FOREX: Certification in Dealing on Foreign Exchange Markets
05-2014
Mediterranean School of Business
Bachelor's Degree from Business Administration
09.2011 - 06.2015
High School Hay Essalem
Baccalaureat from Mathematics
09.2007 - 06.2011
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