Summary
Work History
Education
Skills
Languages
Work Availability
Timeline
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Karsten Wolter

Hohen Neuendorf

Summary

Innovative brand and communication manager with nearly a decade of global experience in brand development and communication. Leveraged AI to create compelling brands, reducing costs and time to market. Proven ability to develop and execute global brand strategies, launching and managing brands across all touchpoints. Passionate about creating impactful global brands in the digital age.

Work History

Senior Brand and Marketing Manager

CARIAD SE
07.2020 - Current
  • Global Brand Development: Spearheaded the creation and implementation of the CARIAD brand in Europe, China, India and US, establishing a cohesive brand that resonates globally.
  • Strategic Brand Management: Developed and executed a long-term brand strategy aligned with corporate objectives, ensuring consistent brand positioning across all touchpoints.
  • Innovative Branding Projects: Led branding and naming projects including the successful launch of, CARIZON brand and the Automated Driving Alliance with Bosch.
  • Creative Brand Communication: Responsible for all brand-related communication, including events design for international events like the IAA, corporate presentation and story, visual assets such as illustration style, iconography, car branding and merchandise significantly boosting brand awareness and corporate culture.
  • AI Integration: Pioneered the use of AI tools in brand and corporate communication, driving efficiency and innovation.

Transformation & Governance Manager

Volkswagen AG
02.2019 - 07.2020
  • Internal Communications: Set up and managed internal communications for the board division for digitalization for more than 1,5k employees.
  • Event Planning: Organized and moderated large-scale internal events for more than 2k participants, fostering engagement and alignment within the organization.
  • Content Creation: Creation of a weekly Video log with the board of directors and other communication innovative formats to improve transparency

Product Strategy & Communications

Volkswagen AG (VW ID Product Line)
03.2017 - 02.2019
  • Internal Communication: Set up and execution of internal communication formats and events.
  • Organizational Development: Moderated workshops and events, driving organizational development and strategic planning.
  • Assistant to the Head of E-Mobility: Preparation of presentations
  • Process Design: Developed and managed business processes and target achievement systems for the e-mobility model line.
  • Risk Management: Oversaw risk management for the e-mobility model line, ensuring project success and compliance.

Controller, Procurement

Volkswagen AG
07.2013 - 02.2017
  • Communication and Reporting: Responsible for the communication and reporting of monthly figures. Created and maintained comprehensive evaluation tool.
  • Process Optimization: Conducted ad-hoc analyses and process documentation to drive efficiency.
  • Cost Management: Managed launch and product change costs boosting transparency.

Lecturer in Logistics

HTW Berlin (Freelancer)
11.2012 - 06.2013
  • Course Delivery: Taught courses on logistics fundamentals, procurement and production planning.
  • Interactive Learning: Conducted excursions and Kanban simulation games to enhance practical understanding.

Strategic Procurement Intern

SIEMENS AG
10.2011 - 04.2012
  • Led the redesign of business processes and moderated workshops for strategic procurement initiatives.

Procurement Intern

SIEMENS Industry Inc.
04.2011 - 10.2011
  • Managed procurement negotiations exceeding $100,000 and organized supplier fairs.

Product Management Intern

SOLON SE
01.2010 - 03.2011
  • Conducted market analyses, created training materials for the photovoltaic sector and developed a module assembly analysis tool.

Business Development Intern

Converteam GmbH
08.2009 - 12.2009
  • Assisted in the market introduction of a central inverter by conducting in-depth market research.

Student Assistant

HTW Berlin
04.2008 - 07.2009
  • Conducted statistical analysis and managed research database quality.

Production Worker

BMW AG
05.1999 - 03.2001
  • Assembled motorcycles, ensuring high-quality production standards.

Education

Master of Science - Business Administration And Engineering

HTW
Berlin
11.2012

Bachelor of Science - Business Administration And Engineering

HTW
Berlin
08.2010

Trained Automotive Mechanic -

Apprenticeship As Automotive Mechanic
02.1999

Skills

  • Brand Strategy
  • Market Analysis
  • Creative Direction
  • Strategic Marketing
  • Creative Communication
  • AI Integration in Marketing
  • Event Planning & Moderation
  • Brand Development & Management

Languages

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Italian
Elementary (A2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Brand and Marketing Manager

CARIAD SE
07.2020 - Current

Transformation & Governance Manager

Volkswagen AG
02.2019 - 07.2020

Product Strategy & Communications

Volkswagen AG (VW ID Product Line)
03.2017 - 02.2019

Controller, Procurement

Volkswagen AG
07.2013 - 02.2017

Lecturer in Logistics

HTW Berlin (Freelancer)
11.2012 - 06.2013

Strategic Procurement Intern

SIEMENS AG
10.2011 - 04.2012

Procurement Intern

SIEMENS Industry Inc.
04.2011 - 10.2011

Product Management Intern

SOLON SE
01.2010 - 03.2011

Business Development Intern

Converteam GmbH
08.2009 - 12.2009

Student Assistant

HTW Berlin
04.2008 - 07.2009

Production Worker

BMW AG
05.1999 - 03.2001

Master of Science - Business Administration And Engineering

HTW

Bachelor of Science - Business Administration And Engineering

HTW

Trained Automotive Mechanic -

Apprenticeship As Automotive Mechanic

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Karsten Wolter