Mario Zeltwanger
München
Summary
Senior Performance Analytics Specialist combining deep performance analytics expertise with a strong focus on automation and applied AI. Experienced in building scalable reporting workflows, integrating complex data sources, and enabling data-driven decisions across cross-functional teams. Background in project leadership and continuous optimization of analytics processes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Performance Analytics Specialist
Foundry (formerly IDG)
03.2024 - Current
- Established and maintained customer campaign dashboards in Domo and Tableau for performance tracking.
- Integrated data from multiple sources through ETL processes to enhance reporting accuracy.
- Conducted regular reporting calls to inform clients about campaign performance and value-added insights.
- Performed in-depth analyses of campaign data, creating actionable campaign end reports for optimization.
- Collaborated internationally with Sales, Project Management, and Product teams to align strategies.
- Acted as primary contact for integrating new data into customer projects to ensure seamless operations.
- Developed Custom GPT to streamline campaign summary processes saving approx. 70% of time
Performance Analytics Specialist
Foundry (formerly IDG)
06.2022 - 03.2024
Project Manager
Foundry (formerly IDG)
09.2020 - 05.2022
- Led full-cycle content marketing projects for premier tech clients, controlling budgets and ensuring timely delivery.
- Leveraged Business Intelligence tools to analyze project performance and generate data-driven reports.
- Coordinated with international clients, external vendors, and internal teams to secure on-time execution.
- Managed complex digital marketing campaigns, emphasizing social ads and multi-channel content distributions for measurable ROI.
Junior Project Manager
Foundry (formerly IDG)
03.2019 - 08.2020
Education
Bachelor of Arts - Services Marketing
Duale Hochschule Baden-Württemberg
Mannheim, BW2016
Diplom - Translation
Johannes Gutenberg-Universität
Mainz, RP2011
Skills
- Workflow & Process Automation
- Data Integration & ETL Automation (Domo)
- Generative AI Implemenation (in Training)
- Data Analytics & Visualization (Domo/Tableau)
- Analytical Thinking
- Cross-functional collaboration
Languages
German
First Language
English
Advanced
C1
Italian
Intermediate
B1
Certification
- Certified AI Practitioner, Munich Marketing Academy — applied AI & automation (6-month certification)
- Google Cloud Generative AI Leader – Professional certification in generative AI strategy and implementation (Google Cloud)
- AI Builder – 9x: Advanced training in practical AI automation and agent development
Tools
- Automation: Make, n8n (in training)
- BI & Analytics: DOMO & Tableau, Google Analytics
Timeline
Senior Performance Analytics Specialist
Foundry (formerly IDG)
03.2024 - Current
Performance Analytics Specialist
Foundry (formerly IDG)
06.2022 - 03.2024
Project Manager
Foundry (formerly IDG)
09.2020 - 05.2022
Junior Project Manager
Foundry (formerly IDG)
03.2019 - 08.2020
Bachelor of Arts - Services Marketing
Duale Hochschule Baden-Württemberg
Diplom - Translation
Johannes Gutenberg-Universität