Mario Zeltwanger
München
Kurzprofil
Senior Performance Analytics & Automation Specialist with extensive experience translating business requirements into scalable reporting and automation solutions. Strong background in analytics, data integration, and workflow optimization, combined with hands-on application of AI-powered tools to reduce manual effort and improve decision-making. Experienced in cross-functional collaboration, technical ownership, and delivering measurable business impact.
Übersicht
8
8
Jahre Berufserfahrung
1
1
Zertifikat
Berufserfahrung
Senior Performance Analytics Specialist
Foundry (formerly IDG)
2024.03 - Current
- Data Engineering & BI: Architect and operate complex ETL processes and multi-source dataflows in Domo, enabling scalable global performance dashboards for enterprise campaigns.
- AI Implementation: Deployed a Custom GPT to automate campaign reporting, reducing manual effort by ~80%, and contributed to the architecture of the “Smart Account Radar” AI solution.
- Advanced Analytics: Deliver in-depth performance analyses and actionable optimization reports for major tech accounts (e.g. HP, Google & Salesforce) driving strategic campaign growth.
- Stakeholder Management: Lead international reporting calls and work closely with Sales, PM, and Product teams to translate analytics insights into aligned, data-driven decisions.
- Technical Lead: Primary contact for onboarding new data streams and ensure seamless technical integration into customer-facing projects.
Performance Analytics Specialist
Foundry (formerly IDG)
2022.06 - 2024.03
- Promoted to Senior Performance Analytics Specialist after successfully leading performance analytics for high-profile accounts like Google and HP
Project Manager
Foundry (formerly IDG)
2020.09 - 2022.05
- Project Leadership: Led complex digital marketing projects for high-profile tech clients, ensuring seamless execution, budget adherence, and global stakeholder alignment.
- Process Optimization: Streamlined internal workflows between Sales and Delivery teams to improve campaign turnaround times and reporting quality through standardized data collection.
Junior Project Manager
Foundry (formerly IDG)
2019.03 - 2020.08
- Promoted to Project Manager following the successful execution of complex digital marketing projects
Junior Portal Manager channelpartner.de
Foundry (formerly IDG)
2018.05 - 2019.03
- Managed B2B content lifecycles and newsletter marketing. Selected for the Project Management team to apply my analytical focus to high-profile accounts.
Trainee Portal Management
Foundry (formerly IDG)
2017.10 - 2018.04
- Fast-tracked traineeship; promoted to Junior Portal Manager after only 6 months due to rapid mastery of platform operations and B2B content strategy
Ausbildung
Bachelor of Arts - Services Marketing
Duale Hochschule Baden-Württemberg
Mannheim, BW 2013 - 2016
Diplom - Translation Studies
Johannes Gutenberg-Universität
Mainz, RP 2005 - 2011
Kompetenzen
- Performance Analytics & KPI Frameworks
- Data Integration & ETL Automation (Domo)
- BI & Dashboarding (Domo, Tableau, Google Analytics)
- Workflow & Process Automation
- AI Tool Integration & Prompt Engineering
- No-/Low-Code Automation (Make, n8n)
- Stakeholder Management & Cross-functional Collaboration
- Technical Ownership & Solution Design
Zertifizierung
- Certified AI Practitioner — applied AI & automation (6-month certification, finishing early March)
- Google Cloud Generative AI Leader – generative AI strategy & implementation
- AI Builder (9x) – Advanced training in practical AI automation and agent development (finishing shortly)
- Additional certificates in AI automation and AI in analytics (Rundown AI University)
Languages
German
First language
English
Advanced
C1
Italian
Intermediate
B1
Zeitleiste
Senior Performance Analytics Specialist
Foundry (formerly IDG)
2024.03 - Current
Performance Analytics Specialist
Foundry (formerly IDG)
2022.06 - 2024.03
Project Manager
Foundry (formerly IDG)
2020.09 - 2022.05
Junior Project Manager
Foundry (formerly IDG)
2019.03 - 2020.08
Junior Portal Manager channelpartner.de
Foundry (formerly IDG)
2018.05 - 2019.03
Trainee Portal Management
Foundry (formerly IDG)
2017.10 - 2018.04
Bachelor of Arts - Services Marketing
Duale Hochschule Baden-Württemberg
2013 - 2016
Diplom - Translation Studies
Johannes Gutenberg-Universität
2005 - 2011
AI & Automation Projects
Autonomous AI Agents & Personal Assistants (n8n)
- Developed custom Telegram bots using n8n for workflow automation and personal productivity.
Custom GPT Campaign Automator (Foundry)
- Built a specialized LLM tool to automate the synthesis of campaign data.
- Impact: 80% reduction in manual reporting time.
Smart Account Radar (Foundry AI Impact Challenge 2025)
- Co-designed an AI solution to unify data silos (CRM, Domo, GA) via AI interfaces.