Dynamic digital marketing professional with more than 5 years of experience managing creative campaigns across web, email, and social media channels. Skilled in driving audience engagement through thoughtful campaign strategies, user-focused content, and close collaboration with creative teams. Experienced in SEO optimization, email marketing, and website management, with a strong eye for brand consistency and user experience. Passionate about storytelling and delivering impactful campaigns that connect with diverse audiences.
Hi, I’m
Melika Modiri
Senior Digital Marketing Associate
Berlin,BE
Summary
Overview
5
years of professional experience
6
years of post-secondary education
Work History
B Lab U.S. & Canada
Senior Digital Marketing Associate - Campaign Strategy & UX Focus
07.2023 - 01.2025
Job overview
- Led multi-channel digital campaigns to enhance brand visibility and audience engagement across web and email platforms
- Oversaw end-to-end website strategy, ensuring content aligned with brand identity and user experience best practices
- Collaborated with design and UX teams to refine site architecture and deliver intuitive journeys
- Conducted user research and leveraged UX tools to optimize digital touchpoints
- Strategized, executed, and analyzed high-impact email campaigns, increasing engagement and ROI
- Applied advanced SEO methods to boost organic traffic and search visibility
- Used Google Analytics to inform campaign optimization and performance improvements
Toronto Institute of Corporate Directors
Marketing Specialist - Web Campaigns & SEO Optimization
10.2021 - 07.2023
Job overview
- Led content strategy and CMS updates to support major education programs and events
- Acted as webmaster for promotional web pages for conferences and executive education
- Provided SEO guidance to drive effective content creation and visibility
- Amplified social media presence through cross-promotion and creative strategies
- Analyzed market research and SEO data to inform campaign decisions
- Collaborated with teams to align campaigns with organizational goals
Canadian Media Producers Association
Digital Media Associate - Social Campaign Management
07.2019 - 07.2021
Job overview
- Managed creative social media campaigns across Instagram, Facebook, Tumblr, and web
- Developed promotional materials and pitch packages with creative teams
- Organized editorial calendars and PR events for timely campaign delivery
- Oversaw digital asset management using Dropbox, Slack, and Google Drive
- Partnered with internal teams to enhance community engagement and brand presence
Education
Conestoga College
Professional Diploma from Interaction Design
University Overview
International University of Catalunya
Master of Arts from Cultural Management
University Overview
York University
Bachelor of Arts from Communication
University Overview
Skills
Campaign Management
Timeline
Senior Digital Marketing Associate - Campaign Strategy & UX Focus
B Lab U.S. & Canada
07.2023 - 01.2025
Marketing Specialist - Web Campaigns & SEO Optimization
Toronto Institute of Corporate Directors
10.2021 - 07.2023
Digital Media Associate - Social Campaign Management
Canadian Media Producers Association
07.2019 - 07.2021
International University of Catalunya
Master of Arts from Cultural Management
07.2017
York University
Bachelor of Arts from Communication
06.2016
Conestoga College
Professional Diploma from Interaction Design
06.2021
Similar Profiles
ARON Bryan CRUZARON Bryan CRUZ
Production Worker at Canada Vape LabProduction Worker at Canada Vape Lab
Veeraiah KorrapatiVeeraiah Korrapati
Maintenance Technician at canada vape labMaintenance Technician at canada vape lab
Abdulmuizz YusufAbdulmuizz Yusuf
Prompt Engineer at Huawei Canada Noah's Ark LabPrompt Engineer at Huawei Canada Noah's Ark Lab