Michael Lau
Altdorf
Summary
Dynamic Sales Manager with a proven track record in the recycling industry, skilled in building relationships and market research. An expert in solution-oriented selling, I developed strategic sales plans that significantly improved customer retention and engagement. I promoted collaboration to drive revenue growth in the recycling industry.
Overview
23
23
years of professional experience
Work History
Sales Manager for Municipal Affairs
Böck Recyclinglogistik
01.2023 - 10.2025
- Developed and implemented sales strategies to enhance client engagement and growth.
- Conducted market research to identify emerging trends and opportunities in recycling logistics.
- Established strong relationships with key stakeholders, fostering collaboration and loyalty.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Sale of technology and services / SaaS for the municipal recycling center
- Monitored industry developments, adjusting sales tactics to remain competitive in the market.
- Visiting trade fairs and exhibitions - contact management
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Working Area; D-A-CH
Senior Sales Manager
BOA Recycling Machinery Construction
10.2018 - 12.2022
- Sale of capital goods for the recycling industry Especially channel balers, sorting technology, shredders - Area: D-A-CH
- Developed and implemented training programs to enhance team productivity and product knowledge.
- Analyzed market trends to identify opportunities for growth and adjust sales strategies accordingly.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Recording of technical and structural requirements on-site
- Visiting trade fairs and exhibitions - contact management
Senior Sales Manager (Purchase / Sale)
TMR Recycling Slowenia
10.2015 - 09.2018
- Material Flow Manager in the Secondary Plastics Market, Area: D-A-Lux-CH
- Definition and acquisition of new customers through personal approach on-site - clients B2B, B2Gov
- Developed strategic sales plans to drive revenue growth and market share expansion.
- Led cross-functional teams to enhance customer engagement and satisfaction initiatives.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Visiting trade fairs and exhibitions
Sales Manager (Purchase / Sale)
RVG GmbH
07.2010 - 09.2015
- Material Flow Manager in the Secondary Plastics Market - Area: D-Lux-F-A-CH
- Development of new sales areas in industry, recycling, and waste management
- Personal selection and approach of relevant customers
- Inspection and direct evaluation of the material on site, taking contaminants into account
- Analyzed market trends to identify new business opportunities and competitive advantages.
- Established strong relationships with key clients, enhancing loyalty and retention rates.
Key Account Manager
Ludden & Mennekes Entsorgungstechnik
07.2002 - 06.2010
- Definition and selection of target customers in the area: D-South, A-CH Clients: B2B, B2Gov
- Cultivated strong relationships with key clients to enhance account retention, satisfaction and effective problemsolving
- Developed comprehensive account strategies to align with client objectives and drive growth.
- Led cross-functional teams to implement tailored solutions addressing client needs effectively.
- Analyzed market trends and client feedback to inform strategic decision-making processes.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Visiting trade fairs and exhibitions
Education
Businessperson -
Vocational School For Businesspeople
Wuppertal, Germany05-1990
High School Diploma -
Fachhochschule
Hannover04-1988
Skills
- Relationship building
- Staff management
- Rapport and relationship building
- Goals and performance
- Product knowledge
- Sales expertise
- Client relationship management
- Positive and upbeat
- Solution selling
- Market research
- Lead generation
Timeline
Sales Manager for Municipal Affairs
Böck Recyclinglogistik
01.2023 - 10.2025
Senior Sales Manager
BOA Recycling Machinery Construction
10.2018 - 12.2022
Senior Sales Manager (Purchase / Sale)
TMR Recycling Slowenia
10.2015 - 09.2018
Sales Manager (Purchase / Sale)
RVG GmbH
07.2010 - 09.2015
Key Account Manager
Ludden & Mennekes Entsorgungstechnik
07.2002 - 06.2010
Businessperson -
Vocational School For Businesspeople
High School Diploma -
Fachhochschule
Badminton, Skiing, Mountain biking
I have been playing badminton in a club for many years, a sport that requires a high level of concentration and teamwork. It is the fastest ball sport in the world. In summer, I enjoy mountain biking in the mountains, and in winter, I like to ski.