Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Utsa De

Utsa De

International Corporate Sales And Business Development
Lahnstarsse 65,HE

Summary

Goal oriented International Sales and Marketing Account

Manager bringing 13+ years of comprehensive global background in 'Consultative Selling', Working as a 'Brand Doctor' by first diagnosing the problem with the brand and then recommending the right solution to help them grow.

Overview

11
11
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
4
4
Languages

Work History

B2B Sales Manager: Germany

Cherrisk Go
Frankfurt, Hessen
08.2022 - Current
  • Achieve overall sales in line with pre-agreed sales targets
  • Identify (new) sales opportunities and provide ideas and/or plans for structural business growth
  • Be an active part in building the CherriskGo business in Germany
  • Manage and develop relationships with stakeholders based on pre-agreed account planning
  • Researching and identifying key decision-makers to find leads and prospects
  • Identifying prospects using multiple resources such as; business directories, websites, social media and other sources
  • Staying up to date on industry trends and techniques, utilizing knowledge to understand client requirements and present the most suitable visa and immigration solution
  • Contacting new potential clients via Cold Calling, Email, Social Media
  • Target dormant and/or inactive leads and opportunities to be reactivated
  • Building and developing professional relationships, fostering and covering these into new client business
  • Using strategic sales and business development techniques to convert these into clients
  • Participating in the creation and delivery of RFPs, contract negotiation and deal closures.
  • Prepare partner pitch materials, refine partner offering and partnership models.
  • Take part in user testing, brainstorming sessions to improve the CHERRISK offering along with building sales strategy for the German market.

Guest Lecturer / Gastdozent: Price and Sales Management

HMKW University of Applied Science for Media, Communication, Management
Frankfurt, Hesse
10.2020 - 08.2022

Subject : Price and Sales Management to Masters Students for International Media Management

Design, plan and implement effective and inclusive teaching arrangements and learning

activities

Teach across a range of courses or within a subject area using appropriate teaching,

learning support and assessment methods

Assess the work and progress of students and provide them with constructive feedback

Seek ways of improving performance by reflecting on teaching design and delivery and

obtaining and analysing feedback

Develop ideas for improving the learning environment, teaching and/or assessment and

feedback methods

Mentor the students for their thesis

Business Manager

Die Zentrale Cowowrking, Frankfurt, Germany
Frankfurt am Main, Hesse
08.2019 - 09.2020

• New Business Development : Increased the coworker base from 32 to 47 in 6 months.

•Grew the business over 40% over last year through different strategies and market analysis.

• Implement Digital Marketing Strategy, Ad Words, SEM, SEO and content creation along with Affiliate marketing to increase social presence and reach the right Target Audience.

•Set up effective digital campaign tracking and continuously monitor, test and optimize marketing campaigns to

maximize their performance

•Generate new business and implement growth strategies

•Oversee and lead day-to-day operations

•Design strategy and set goals for growth

•Set policies and processes

•Evaluate and improve operations and financial performance

•Agency and corporate tie ups for business growth

Account Executive

iHeart Media
Madison, WI
09.2017 - 02.2019

• Awarded 'New Business Leader' for the year 2018: 21 new accounts added to my portfolio

• 102% Target Achieved for the year 2018: $ 4,65,000

• Non Traditional Revenue Market Head

• Manage the entire sales cycle- Identify and map prospective customers, presenting customized solutions, closing deals ,be responsible for cultivating new relationships, managing sales, pipeline, forecasting revenue monthly / quarterly and adding value to the revenues for the region.

•Collaborate with advertising agencies and clients to ensure smooth flow of revenue and manage digital campaigns

• Ensure customer solutions; provide superior customer experience and engagement.

Marketing Manager

Zeven World Pvt.Ltd
Bangalore, Karnataka
03.2016 - 03.2017

• Development and execution of brand strategy.

• Oversee implementation of the marketing strategy – including brand campaigns, events, digital marketing, direct

mailing and trade shows.

• Develop digital marketing strategy and innovative product offering and presentations for market opportunity and growth based on market research and analysis of competitive landscape.

• Website content management, Google Ad words, SEO, SEM, E commerce and website tie ups.
• Work closely with the Product and Sales team to define marketing collateral and plan.

• Work across all functions to ensure effective customer communication.

• Manage social media presence and direct programs to improve social media reputation and recognition.

• Cross collaboration with wide range of stake holders and senior management along with various business and

support functions.

• Build plans as per changing business models and trends

• Liaison with Media/Digital Agency/ Vendors on day-to-day basis and for media promotions and undertake

continuous analysis of competitive environment and consumer trends.

Senior Officer: Corporate Sales 

Bennett Coleman & Company Ltd: Times of India
Kolkata, India
01.2014 - 03.2016

• Exceeded sales goal by 18% and gave a market growth of 45% in Times of India in Media and Entertainment

sector.

• Successfully implemented innovative BTL and ATL activation for a Regional channel launch.

• Ensure penetration of new services and renewal/upgrade in each account set.

• Client servicing and relationship management to ensure superior customer satisfaction.

• Develop marketing strategy recommendations (e.g., customer target, offer(s), tactics, markets, timing etc.) and

work with Marketing to gain alignment across the organization and with the partner.

• Managed a portfolio of 125 accounts totaling INR 1.53 crores

• Handled 125 client companies and brought in 75 new accounts during my tenure.

• Met with an average of 20 clients per week consistently, resulting in a 75% client retention rate.

• Monitored market activity and quoted pricing to maintain healthy profit margins.

Sales Account Manager

92.7 BIG FM
Kolkata, India
12.2012 - 01.2014

• Awarded' Sales Champ' in 92.7 Big FM by achieving 106% of my targets and bringing in 25 new clients leading to 60% in market penetration.

• Successfully executed the first digital campaign for a National Account

• Handled 62 client companies and brought in 25 new accounts during my tenure.

• Met with an average of 20 clients per week consistently, resulting in a 90% client retention rate.

• Contacted regular and prospective customers to explain product features and solicit orders.

• Consulted with clients after sales and contract signings to resolve problems and provide ongoing support

Consultant: Brand and Events

Gameplan Sports Pvt. Ltd
Kolkata, India
01.2011 - 11.2012

•Project Manager the first chapter of Kolkata Literary Meet.

• Acquire and manage sponsors for Kolkata Knight Riders

• Conceptualize and manage events for team KKR including celebrity management

• Plan, create and execute ideas for events and brand activation

• Drive new revenue streams by cross-sell and up-sell

• Developed innovative and targeted collateral to support overall branding objectives.

• Retained clients to build brand awareness and generate leads while managing internal and external marketing

campaigns and programs.

• Athlete management and Vendor management

Senior Executive: Corporate Sales

Naukri.com
Mumbai, Maharashtra
03.2010 - 12.2010

• Exceeded sales target by 45% during my tenure

• Managing sales and marketing operations thereby achieving increased sales/maximizing profit.

• Build brand focus, reviewing and interpreting market responses to facilitate product growth.

• Ideate and implement business plans/ strategies for maximizing profitability and revenue generation.

• Implement competent strategies with a view to penetrate new accounts and upgrade existing ones as well as

build new client base.

• Client servicing and account management to ensure superior customer satisfaction.

Education

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IBS Mumbai : MBA: Sales and Marketing
06.2008 - 06.2010

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Presidency College: B.A Sociology
05.2005 - 06.2010

Skills

    Market growth and expansion

New Business Development

Prospecting and Cold Calling

Negotiation

Risk assessment and market analysis

Competition Tracking

Customized Presentations

Target Achievement

Brand activation and Event Planning

Digital Marketing

Account Management

Agency Relation

Salesforce and MS Office

International Sales

Flexibility and Adaptability

Team Player

Google Ad Words

Content Writing and Social Media Marketing

Google Ads Display

Certification

Google Ads Display Certification

References

Frau Utsa De, geboren am 20.04.1987 war vom 12.08.2019 bis zum 30.09.20 als Business Managerin für uns tätig.

Zu Ihrem Aufgabengebeit gehörten insbesondere:

• Post verteilung und Virtual Büro Management

• Tägliches Betriebsmanagement

• Kundenservice und Problemlösung

• Mitgliedschaften verkaufen

• Täglicher Kontakt mit dem Eigentümer

Frau De war eine sehr motivierte und pflichtbewusste Mitarbeiterin. Sie bewältigte alle Aufgaben jederzeit sicher und behielt immer den Überblick.

Ich würde Frau De jedem empfehlen, der starke Unterstützung in seinem Vertriebs- und Betriebsmanagement sucht. Sie konnte unseren Umsatz innerhalb der ersten 6 Monate um 40% steigern, was dazu führte, dass unser Geschäft offen blieben könnte. Leider mussten wir uns aufgrund des Verkaufs der Firma trennen. Ich hoffe, die Gelegenheit zu haben, wieder mit ihr zu arbeiten.

Jaryd Keith Fisher

Geschäftsfuhrer und Eigentümer

Frankfurt Am Main

Timeline

B2B Sales Manager: Germany

Cherrisk Go
08.2022 - Current

Guest Lecturer / Gastdozent: Price and Sales Management

HMKW University of Applied Science for Media, Communication, Management
10.2020 - 08.2022

Google Ads Display Certification

04-2020

Digital Garage: Fundamentals of Digital Marketing Certification 

04-2020

Business Manager

Die Zentrale Cowowrking, Frankfurt, Germany
08.2019 - 09.2020

Hubspot Academy: Social Media Certification

02-2019

Sandler Sales Training

09-2018

Account Executive

iHeart Media
09.2017 - 02.2019

Hubspot Academy: Inbound Sales and Marketing

06-2017

Marketing Manager

Zeven World Pvt.Ltd
03.2016 - 03.2017

Dale Carnegie & Associates: Communications 

11-2015

Senior Officer: Corporate Sales 

Bennett Coleman & Company Ltd: Times of India
01.2014 - 03.2016

Sales Account Manager

92.7 BIG FM
12.2012 - 01.2014

Consultant: Brand and Events

Gameplan Sports Pvt. Ltd
01.2011 - 11.2012

Senior Executive: Corporate Sales

Naukri.com
03.2010 - 12.2010

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IBS Mumbai : MBA: Sales and Marketing
06.2008 - 06.2010

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Presidency College: B.A Sociology
05.2005 - 06.2010
Utsa DeInternational Corporate Sales And Business Development