Giuliana Bedoya
Senior Digital Manager
Frankfurt
Summary
Creative Analytics Manager with 7+ years working in digital marketing and in total 12+ years of professional experience in the area of marketing, communications and event management in the electronic, financial and automotive industry.
Overview
12
12
years of professional experience
19
19
years of post-secondary education
3
3
Languages
Work History
Sr. Insights and Analytics Manager
INNOCEAN Europe
01.2023 - Current
- Presented in-depth analysis from campaigns to executive leadership, understanding their main needs and providing concrete tangible recommendations for strategic decisions.
- Developed a tracking architecture to enable web analysis to understand users behavior focused on the major engagement actions on the website.
- Automated reporting processes using visualization tools such as Looker Studio or Adobe Analytics, increasing efficiency and enabling real-time insights for different stakeholders.
- Standardized methodology for measuring KPIs across different countries to provide consistent performance tracking and evaluation metrics.
- Mentored junior team members in advanced concepts related to data analysis, dashboarding and general digital marketing.
Insights & Analytics Manager
INNOCEAN Europe
8 2020 - 12.2022
- Provide tangible insights and recommendations about brand performance through in-deep analysis of campaigns or ongoing monitoring of KPIs
- Connect different sources of data to analyze and provide more data-driven observations, including media results, offline metrics and CRM
- Direct communications and contact with our client’s high management, providing feedback on Adhoc queries
- As well as support our clients from a Pan European approach, with communication with local teams
- Lead the development of more productive workflows with our different partners to provide the most meaningful results within a more efficient timeline.
Senior Digital Marketing Analyst
HS Ad by LG Electronics
01.2019 - 07.2020
- Provide insights and answers about European Online performance to higher Management levels and Headquarters
- Create and implement a new measurement proposal for a content platform, which was deployed in 17 countries in Europe
- Using metrics like Conversion Rate, Call to Action and Engagement Rate
- Compare and analyze brand performance with marketing investment, sales and brand index metric in 26 European countries to suggest improvements for future brand strategy.
Junior Digital Marketing Analyst
HS Ad by LG Electronics
08.2017 - 12.2018
- Continuous performance monitoring focused on User's Experience, providing results like best practice, trends and recommendations to each subsidiary
- Provide overall data management, analysis, insights and reports in daily operations, to increase engagement in Europe and provide in-depth support.
Marketing & Event Analyst
Scotiabank Group
03.2015 - 07.2015
- Improved premium client relationships by organizing events and customized online communication
- Increasing customer loyalty by 18% compared to the previous year through an improved retention strategy
- Managed an annual marketing budget 200.000 € for premium activities report ROI to higher management levels
- Organized and hosted premium events in theatres, hotels, convention centres for up to 500 clients in 19 cities in Peru.
Marketing & Communications Analyst
Scotiabank Group
02.2014 - 03.2015
- Creation and delivery of massive communications through email marketing, a process that involved coordination with the creative agency, delivery provider and internal departments related to each communication piece
- Responsible for updating, printing and sending printed marketing pieces like account statements brochures and sales material
- Monitor and report the status of each communication on a weekly basis highlighting the reach.
Marketing Intern
Profuturo AFP
02.2013 - 02.2014
- Helped with the annual communication plan, developed brochures and newsletters for clients
- Supported the digital team, tracked the investment in social media
- Identified and improved client relationship processes in the INNOVA Committee representing the Marketing Team.
Marketing Intern
Tech Data Peru
08.2012 - 02.2013
- Supported the Marketing team with each brand’s investment in material for salesforce, events and purchase of merchandising
- Investment focus on brand identity and communication plan.
Education
Master of Science - International Marketing
Hult International Business School
London & Shanghai 05.2015 - 05.2016
Bachelor of Marketing - undefined
San Ignacio de Loyola University
08.2012 - 05.2014
Bachelor of Hospitality Management - undefined
San Ignacio de Loyola University
03.2007 - 05.2012
Primary school and High school - undefined
Max Uhle Peruvian-German School
01.1995 - 05.2006
Skills
- Adobe Analytics & Google Analytics
- Microsoft Office Pack Advanced
- Advanced analytics
- Report Generation & Dashboard
- SEMrush
- Sprinklr
- Talkwalker
- Google Trend
- Google Data Studio
Volunteer Experience
- LAFF NGO: Marketing consultancy, Translation and creation of online content
- NGO ‘Solidaridad en Marcha’: Implemented of online communications through email marketing and social media support. Website relaunch improving the navigation experience trough optimized content and images.
- Hult Prize Foundation: Leaded a team of ten persons assigning positions and supervising the development of the competition.
- CARE Peru & Profuturo AFP Program: Educated young students the importance of social security in relation with economy and health.
Interests
- Scuba Diving: I am an advanced Scuba Diver, who enjoys encountering marine life and discover their habitat.
- Rueda Salsa Dancer: Dancing in a group with other salsa enthusiast while enjoying the music and company.
Timeline
Sr. Insights and Analytics Manager
INNOCEAN Europe
01.2023 - Current
Senior Digital Marketing Analyst
HS Ad by LG Electronics
01.2019 - 07.2020
Junior Digital Marketing Analyst
HS Ad by LG Electronics
08.2017 - 12.2018
Master of Science - International Marketing
Hult International Business School
05.2015 - 05.2016
Marketing & Event Analyst
Scotiabank Group
03.2015 - 07.2015
Marketing & Communications Analyst
Scotiabank Group
02.2014 - 03.2015
Marketing Intern
Profuturo AFP
02.2013 - 02.2014
Marketing Intern
Tech Data Peru
08.2012 - 02.2013
Bachelor of Marketing - undefined
San Ignacio de Loyola University
08.2012 - 05.2014
Bachelor of Hospitality Management - undefined
San Ignacio de Loyola University
03.2007 - 05.2012
Primary school and High school - undefined
Max Uhle Peruvian-German School
01.1995 - 05.2006
Insights & Analytics Manager
INNOCEAN Europe
8 2020 - 12.2022
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