Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Hasan Ćimić

Hasan Ćimić

Hamburg

Summary

Results-driven Brand and Marketing Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.

Overview

7
7
years of professional experience

Work History

Brand Manager

Klas D.D.
01.2024 - 08.2024
  • Strategic and planned strengthening of brand image in the market
  • Continuous market research, competitor analysis, and monitoring of their activities
  • Creation, development, and implementation of marketing plans for brand development
  • Cost control and ensuring optimal return on investment within the approved budget
  • Working on product analysis and profitability
  • Planning, development, and positioning of the brand and brand strategy
  • Providing input on conceptual design solutions, packaging, and new products
  • Monitoring and analyzing product development, and controlling the success of launched products
  • Providing input and actively participating in defining brand and product pricing policies, as well as controlling price implementation in the field
  • Creating and implementing mechanisms, projects, and activities aimed at improving sales
  • Negotiating with customers on product activations and advertising, analyzing activation performance, and delivering final reports
  • Continuous evaluation and interpretation of sales results, market share, and competitive positioning – KPIs


I achieved a 22% increase in sales volume and a 15% financial sales growth within a 6-month period.

Social Media Manager

Freelance
01.2018 - Current
  • Branding
  • Target group identification
  • Creating a strategy
  • Profile optimization
  • Content creation (graphic design, video editing)
  • Collaboration with sponsors
  • Industries: Art, Beauty, Real Estate, Auto&Moto, Tourism
  • Founder of the Instagram profile @sarajevo.in (29,6k followers) and website www.sarajevoin.ba

Marketing Manager

Klas D.D.
09.2023 - 01.2024
  • Realization and implementation of the defined Trade and Guerilla marketing strategy within the allocated budget
  • Coordination and monitoring of promotional activities
  • Creation of promotional material
  • Maximizing promotional efficiency and profitability
  • Creation, maintenance and improvement of activities for better visibility of the company's brands
  • Digital marketing
  • Organization and management of promotion projects, fairs, events and realization of the defined budget
  • Organizing and managing market research

Marketing Specialist

Rebus D.o.o.
09.2022 - 09.2023
  • Market research and target group identification
  • Creating a strategy
  • Creating content and visuals for social networks
  • SEO for website and social media
  • Content promoting
  • Analytics of marketing activities
  • E-mail marketing

Education

Bachelor of Management - Faculty of Economics

University of Sarajevo
Sarajevo
2022

Skills

  • DMS, NAVISION, Pivot Tables
  • Graphic Design
  • Market Research
  • Brand Promotion
  • Search Engine Optimization (SEO)
  • Analytics and Reporting
  • MS Office
  • Copywriting
  • Video Editing
  • Social Media and Promotions

Languages

English
Bosnian
Croatian
Serbian

Timeline

Brand Manager

Klas D.D.
01.2024 - 08.2024

Marketing Manager

Klas D.D.
09.2023 - 01.2024

Marketing Specialist

Rebus D.o.o.
09.2022 - 09.2023

Social Media Manager

Freelance
01.2018 - Current

Bachelor of Management - Faculty of Economics

University of Sarajevo
Hasan Ćimić