- Strategic and planned strengthening of brand image in the market
- Continuous market research, competitor analysis, and monitoring of their activities
- Creation, development, and implementation of marketing plans for brand development
- Cost control and ensuring optimal return on investment within the approved budget
- Working on product analysis and profitability
- Planning, development, and positioning of the brand and brand strategy
- Providing input on conceptual design solutions, packaging, and new products
- Monitoring and analyzing product development, and controlling the success of launched products
- Providing input and actively participating in defining brand and product pricing policies, as well as controlling price implementation in the field
- Creating and implementing mechanisms, projects, and activities aimed at improving sales
- Negotiating with customers on product activations and advertising, analyzing activation performance, and delivering final reports
- Continuous evaluation and interpretation of sales results, market share, and competitive positioning – KPIs
I achieved a 22% increase in sales volume and a 15% financial sales growth within a 6-month period.