Dilda Nurlan
Business Development Manager
Hamburg
Summary
Strategic and multilingual Sales & Business Development Professional with 4+ years of proven success in the B2B SaaS industry, leading international growth, outbound sales, and partnership development across APAC, Europe, and North America. Track record of surpassing revenue targets by up to 200%, building and scaling high-performing SDR teams, and managing 22+ global partners through full-cycle enablement and co-marketing initiatives. Skilled in CRM tools (Salesforce, Pipedrive), demo booking optimization, and global market expansion. Known for combining data-driven sales execution with strong relationship management to drive pipeline, MRR, and long-term business success.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Partnership Manager
XChange Solutions GmbH
01.2024 - Current
- Manage a global portfolio of 22+ strategic partners across APAC, North America, and Europe, overseeing full partner lifecycle from onboarding to expansion.
- Lead co-branded marketing campaigns and enablement initiatives, driving a 20% increase in MRR and a 25% boost in sales-qualified leads (SQLs) within 6 months.
- Lead business development initiatives in APAC and North America, expanding the international partner network and securing high-value alliances.
- Collaborate cross-functionally with product, sales, and marketing teams to align messaging, customize campaigns, and drive mutual business outcomes.
- Act as primary point of contact across the partner sales cycle—supporting contract negotiation, upselling, and retention—with consistent stakeholder satisfaction.
- Represent the company at global industry events and partner summits, actively sourcing new B2B opportunities and enhancing brand visibility in key verticals.
Regional SDR Team Lead – APAC
XChange Solutions GmbH
08.2022 - 01.2024
- Scaled and led a high-performing SDR team from 5 to 12 reps across the APAC region, overseeing end-to-end recruitment, onboarding, coaching, and enablement.
- Achieved and sustained 140%+ demo show rates by refining lead segmentation, optimizing outreach cadences, and implementing structured lead nurturing workflows.
- Conducted market analysis across APAC, aligning regional sales messaging with localized buyer behavior, decision-making cycles, and pain points.
- Collaborated cross-functionally with marketing, customer success and account managers to ensure SDR pipeline quality and outbound alignment.
- Developed performance dashboards in Salesforce, using data to track KPIs, diagnose conversion bottlenecks, and drive continuous improvement plans.
- Introduced a tailored SDR coaching framework with weekly goal-setting, feedback loops, and win/loss reviews—leading to improved SDR ramp time and retention.
Sales Development Specialist
XChange Solutions GmbH
11.2021 - 08.2022
- Surpassed sales targets by 200% within 6 months—booking 199 product demos, generating $11K+ in revenue, and acquiring 30+ new B2B SaaS clients.
- Led multichannel outbound campaigns targeting the Chinese market via LinkedIn, cold email, and 60–70 daily cold calls, achieving a 30%+ conversion-to-demo rate,consistently fueling the top of the sales funnel and contributing to pipeline growth.
- Created and optimized outreach messaging and keyword targeting, significantly improving lead quality and pipeline velocity.
- Used Salesforce and Pipedrive to track lead activity, segment prospects, and generate reports for pipeline forecasting and cold-call performance analysis.
- Partnered closely with NDMs and Account Managers to qualify opportunities, negotiate contracts, and ensure smooth handoff and client onboarding.
Business Development Manager
SkyWay Travel LLC
03.2019 - 03.2020
- Built and closed B2B partnerships across China, Southeast Asia, and Europe, expanding the company's footprint in key travel and hospitality markets.
- Initiated cold outreach and delivered custom sales presentations that accelerated client acquisition and partnership signings.
- Represented the company at international travel trade shows such as MATA, PATA, and ITB Asia, generating qualified leads and securing multi-season deals.
- Developed tailored travel itineraries and content published on TripAdvisor, enhancing brand visibility, customer engagement, and lead conversion.
- Negotiated service agreements with international partners, focusing on long-term value creation and strategic market entry.
New Media Operations Manager
Beijing Huali Communication Co., Ltd
11.2017 - 06.2018
- Managed and executed daily content strategies across WeChat, Weibo, and Knowing, increasing digital engagement and boosting brand visibility among target demographics.
- Planned and launched integrated digital + offline campaigns, aligning with business objectives to support customer acquisition and retention.
- Designed and published promotional content for product launches and seasonal campaigns, leading to increased website traffic and conversion actions.
- Represented the company at the Guangzhou Trade Show, assisting in lead generation and supporting brand expansion into new B2B segments.
- Collaborated with multimedia teams to deliver visually compelling, brand-consistent marketing content across all channels.
Brand Manager
Tracy Chu Light Luxury Brand
01.2017 - 11.2017
- Led VIP client engagement and digital brand communication, enhancing customer loyalty, retention, and brand perception in the premium fashion segment.
- Directed seasonal campaign production, including budgeting, scheduling, and creative oversight of brand photoshoots—balancing artistic vision with resource efficiency.
- Collaborated on visual storytelling and styling strategy, reinforcing a cohesive and recognizable brand identity across campaigns and social media platforms.
- Managed and executed digital communications on WeChat, Weibo, and fashion influencer platforms, contributing to increased audience reach and online visibility.
- Supported early influencer partnership efforts and content amplification strategies, helping position the brand competitively in the luxury lifestyle space.
Education
MBA - Business Administration And Management
Kimep University
Almaty, Kazakhstan 04.2001 -
Bachelor of Arts - Photography (Fashion & Design)
Central Academy of Fine Arts
Beijing, China 04.2001 -
Skills
- B2B SaaS Sales
- Lead Generation & Qualification
- SDR Team Leadership
- Strategic Partnerships
- CRM Tools: Salesforce & Pipedrive
- Sales Cycle Management
- Cold Outreach & Prospecting
- Demo Booking
- International Market Expansion
- Cross-Functional Collaboration
- Co-Marketing Campaigns
- Revenue Growth Strategy
Timeline
Partnership Manager
XChange Solutions GmbH
01.2024 - Current
Regional SDR Team Lead – APAC
XChange Solutions GmbH
08.2022 - 01.2024
Sales Development Specialist
XChange Solutions GmbH
11.2021 - 08.2022
Business Development Manager
SkyWay Travel LLC
03.2019 - 03.2020
New Media Operations Manager
Beijing Huali Communication Co., Ltd
11.2017 - 06.2018
Brand Manager
Tracy Chu Light Luxury Brand
01.2017 - 11.2017
MBA - Business Administration And Management
Kimep University
04.2001 -
Bachelor of Arts - Photography (Fashion & Design)
Central Academy of Fine Arts
04.2001 -
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